Blog
Skip Happens: YouTube’s Ad-Venture into the Unskippable
Gone are the days of skipping through 5-second ads to get to your favorite vlogs, how-to’s, and AGT Golden Buzzer ...
Lauren Cannarella Named Account Executive of the Year at 2024 Dallas AAF Awards
Lauren Canarella, Director of Media at Arm Candy, was named Account Executive of the Year at the 2024 Dallas AAF ...
A Guide to Navigating The Meta Learning Phase Maze
Welcome to the Meta Learning Phase, a pivotal period in your Meta campaign’s life where the intricate interplay of ...
Celebrating Five Fast Years of Arm Candy!
In what feels like the blink of an eye, Arm Candy has reached its five year anniversary. Every year at this time, ...
3 Major Keys to Winning in a Cookie-less World
Gone are the days of third-party audiences being the heart of a media strategy. Every DSP and media platform will ...
Beyond the Dance: TikTok’s Ascendance in the Social Media Landscape
In the ever-evolving media, marketing, and advertising industry, it's essential to stay on top of emerging trends ...
The Benefits of the Basis DSP
In the agency world, we strive to have as many tools in our tool belt as we can! It is our goal to have all ...
Data Compliance in Healthcare: Navigating Google Analytics and HIPAA
If you’ve spent any time in the healthcare marketing space over the last year, you’ve likely heard the rumblings ...
Arm Candy Named to Adweek’s 2023 Fastest Growing Agency List
Adweek has named Arm Candy to their fastest-growing agency list for a second year in a row. Adweek annually ranks ...