App Installs | Zirtue
Zirtue is a new peer-to-peer lending platform that provides a layer of formality and structure to loans between friends and family. They needed to acquire customers and drive volume on their app. Our primary objective was to drive App Installs.
Throughout the flight, we looked to maintain a competitive cost-per-app install (CPI), aiming to stay below a $3 CPI, while focusing on sustainable long-term growth.
We launched the campaign with display, Facebook, and Google Ads. Display was in the mix to drive efficient volume upfront. Towards the end of the campaign we dropped display to maintain the cost effective conversion strategy and optimized towards the lower funnel channels, Facebook / Instagram and Google Ads.