Driving Sales for Bodyguardz
Our objective was to increase revenue for Bodyguardz by driving sales on their website for their phone cases and screen protectors.
Arm Candy’s media strategy focused on the lower-funnel channels, Paid Social and Programmatic Display, to efficiently drive sales. We designed campaigns for both channels that leveraged tactics driving the strongest ROAS.
We rolled out Social first, ramping up with a mix of conversion, DABA, DPA campaigns. As we scaled positive returns on Social, we added in Programmatic Display towards the end of Q1. Programmatic Display allowed us to have a more robust retargeting strategy, supplementing the efforts on Social.