Driving Sales for Bodyguardz

The Challenge

Our objective was to increase revenue for Bodyguardz by driving sales on their website for their phone cases and screen protectors.


The Strategy

Arm Candy’s media strategy focused on the lower-funnel channels, Paid Social and Programmatic Display, to efficiently drive sales. We designed campaigns for both channels that leveraged tactics driving the strongest ROAS. 

We rolled out Social first, ramping up with a mix of conversion, DABA, DPA campaigns. As we scaled positive returns on Social, we added in Programmatic Display towards the end of Q1. Programmatic Display allowed us to have a more robust retargeting strategy, supplementing the efforts on Social.




Over the course of Q1, we established learnings, leaning heavier into Facebook as that proved to be a great channel for driving sales for the Bodyguardz. Their screen protectors and SlideVue cases were their most successful products, making up 23% of revenue. We achieved a ROAS of 3.90, surpassing our ROAS goal. 

Bodyguardz has seen great growth over the course of 2020. We have contributed to a 17% increase in revenue year-over-year and achieved a 3.65 ROAS, at a CPP of $3.89.





Cost Per Purchase


Increase in YoY Revenue