Online Ticket Sales
To generate awareness and drive ticket sales for a drive-thru Halloween experience created to help families safely celebrate during the pandemic.
Arm Candy implemented a media strategy focusing on channels that are proven to be successful at driving high-engagement and efficient online conversion.
Entertainment - Vertical
ROAS - KPI
The combination of Facebook/Instagram, Display and Search allowed us to amplify awareness and ticket sales for Hauntoween LA. Messaging prospects with a variety of online touch points encouraged them to take an action with our lower-funnel approach.
As demand and opportunities continued to increase, we scaled media spend and impressions up accordingly to maximize results during peak Halloween season
Facebook proved to be a successful channel for driving ticket sales for Hauntoween LA, accounting for 89% of all sales driven by media.
Display was the most efficient channel in terms of cost per ticket sale at $2.05, followed by Facebook and then Search.
We saw the majority of ticket sales happen on Fridays & Saturdays. Success from ticket sales benefited from launching media prior to the peak Halloween season with a sold-out event.
ROAS as a metric
Here’s how we will report out ROAS as a metric.
Revenue / Media Spend = ROAS
In addition to the quality of site traffic and sold-out ticket sales, our media campaign achieved a 10.15x ROAS.
As a result, our client has decided to take advantage of the Christmas season and strive to achieve the same success!
The Arm Candy team were just what we needed when bringing Hauntoween to consumers in Los Angeles. It’s a delicate time for many and the last thing they want is to be “sold”. We worked diligently with John and his team to craft a campaign that focused on the value in our offering rather than selling a product or service. The results blew away any expectations I internally had with what Hauntoween could be. – Jasen Smith, CEO Experiential Supply