Case Study:
2020 Lead Generation

The Challenge

Draeger, an ignition interlock company, is looking to increase brand awareness and drive installs for their ignition interlock devices across the US.

Ignition Interlock
Vertical
CPL
KPIs
2
Channels

The Strategy

Arm Candy implemented a media strategy focusing on lower funnel channels in order to drive installs and increase site traffic.

We started by optimizing their existing Google Search campaign to make it more effective at driving conversions at an efficient rate. Search was our primary focus because of its historical success in driving efficient conversions by reaching consumers in market for an interlock device.

We complimented our search initiative with Facebook, a new channel for Draeger, which allowed us to drive additional traffic and awareness during the peak drunk driving season.

Throughout the year we made optimizations to ensure that our campaigns were as efficient and effective as possible as we scaled up.

The Results

 

Ecommerce —

2020 Ecommerce Performance

Read More
Ecommerce —

2020 Ecommerce Performance

Read More
Footwear —

2020 Ecommerce Performance

Read More
Banking —

2020 Banking Lead Generation

Read More
Retail —

Increased Technology Awareness

Read More
Retail —

Lead Generation | Membership Warehouse Club

Read More
Financial Service —

App Installs | Zirtue

Read More