Lead Generation for Regional Bank
Our objective was to increase brand awareness and drive incremental leads for a regional bank that previously relied on direct digital buys, traditional placements, and local publications.
We implemented a full funnel media approach, using a combination of traditional channels for driving awareness and a multi-channel digital strategy to drive leads. Media elements from previous years were incorporated while introducing new tactics.
To drive awareness, we launched Television, Radio, Out-of-Home, Online video, and Local media. These channels allowed us to maximize reach and coverage, while leveraging premium placements.
To drive leads, we utilized Paid Search, Display, and Social, all new channels for the regional bank. These channels allowed us to reach qualified audiences and retarget people who took actions that proved intent, but had not converted.
By engaging multiple channels, we were able to message people at different steps in the consumer journey, introducing them to the regional bank with our upper funnel channels, and following up with more direct messaging encouraging them to take action with our lower funnel channels.