Online Ticket Sales | WonderLAnd
To generate awareness and drive ticket sales for a drive-thru Holiday experience created to help families safely celebrate during the pandemic.
Arm Candy implemented a media strategy focusing on channels that are proven to be successful at driving high-engagement and efficient online conversion during previous campaigns.
Entertainment - Vertical
ROAS - KPI
3 - Channels
The combination of Facebook/Instagram, Display and Search allowed us to amplify awareness and ticket sales for WonderLAnd. Messaging prospects with a variety of online touchpoints encouraged them to take an action with our lower-funnel approach.
Due to the success and buzz of Hauntoween LA, demand was high at the start of the campaign and so we scaled media spend and impressions up accordingly to maximize results. On November 22nd, the state of California issued a mandatory curfew resulting in the halt of all media for the remainder of the campaign.
Facebook proved to be a successful channel for driving ticket sales for WonderLAnd, accounting for 75% of all sales driven by media.
Search was the most efficient channel in terms of cost per ticket sale at $3.39, followed by Facebook and then Display.
We saw the majority of ticket sales happen on Fridays & Saturdays. Success from ticket sales benefited from launching media following the success of Hauntoween LA.
ROAS as a metric
Here’s how we will report out ROAS as a metric.
Revenue / Media Spend = ROAS
In addition to the quality of site traffic and sold-out ticket sales, our media campaign achieved a 10.15x ROAS.
As a result, our client has decided to take advantage of the Christmas season and strive to achieve the same success!