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Sales for Consumer Packaged Goods on Amazon
Increase sales and campaign spend while maintaining the benchmark average-cost-of-sale (ACoS). ACoS is a benchmark unique to Amazon.
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Strategy
Historical campaigns were reconfigured with a full-funnel approach, leveraging both Sponsored Product Ads, but also additional awareness and consideration tactics such as Brand Video and Display.
Dynamic budget rules were implemented across Sponsored Product Ads, which allows Amazon spend to ramp up when ACoS is strong and consumers are purchasing.