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Sales for Consumer Packaged Goods on Amazon

Retail

Sales for Consumer Packaged Goods on Amazon

Increase sales and campaign spend while maintaining the benchmark average-cost-of-sale (ACoS). ACoS is a benchmark unique to Amazon.

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Strategy

Historical campaigns were reconfigured with a full-funnel approach, leveraging both Sponsored Product Ads, but also additional awareness and consideration tactics such as Brand Video and Display.

Dynamic budget rules were implemented across Sponsored Product Ads, which allows Amazon spend to ramp up when ACoS is strong and consumers are purchasing.

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Results

Within two months, ACoS saw improvements week over week, with best ad units in the Brand Video and Sponsored Product tactics.

Results

34.36%

ACoS

2.91x

ROAS

+4.69%

Increase in MTD sales MOM