Alysia Ehle, Vice President of Strategy & Product at Arm Candy, was named Strategist/Planner/Buyer of the Year at the 2025 Dallas AAF Awards!

It would be difficult to find someone more deserving of this recognition than Alysia Ehle. Alysia brings a unique combination of research chops, curiosity, data analysis and consumer understanding that she harnesses to devise incredibly productive strategies for her clients in concert with her fellow Arm Candy teams. One could argue it’s her PhD in chemistry that makes her scientific approach to media planning truly unlike any other in advertising, but really her ability to weave complex strategies into actionable plans is what makes her talent undeniable. 

Beyond planning and strategy, Alysia also serves as Arm Candy’s chief solutions engineer of Arm Candy’s proprietary media intelligence technology, CYRIS. Not only has she championed the development efforts of this technology, but she’s led the adoption efforts of CYRIS across the agency and our clients. 

The American Advertising Awards are the largest advertising awards program in the United States. Entry begins with your local AAF Dallas chapter. Renowned judges from around the nation will judge the local competition which will determine who will receive the honor of Gold and Silver ADDYs ®, and the new, local-only Honorable Mention Awards, as well as the local-only the Dallas Suits Awards.

Only the best work will then move on to the district level, then national level for the opportunity to elevate your agency as one of the best in the industry.

The 2025 Dallas Suits Awards selects and honors individuals who put in the work behind the great work in the advertising industry. These unsung heroes and heroines have toiled behind the scenes.

This competition helps AAF Dallas keep our doors open all year round and continue the important work we do to improve and unify our local industry.

Congratulations to Alysia and all the other Dallas Suits Awards and ADDY winners!