Blog
How Advertisers Can Embrace The Madness of March
Embrace the Madness: Unleashing Advertising Power in March
March is here, and with it comes the perfect storm ...
Alysia Ehle Wins Media Planner of the Year at 2025 Dallas AAF Awards
Alysia Ehle, Vice President of Strategy & Product at Arm Candy, was named Strategist/Planner/Buyer of the Year ...
Why Advertisers Should Leverage Collegiate NIL Deals
Changing the Game: The Rise of Monetizing Collegiate Athletes
In 2021, a significant shift occurred in the ...
Goodbye Cookies, Hello CYRIS: The Future of Media Measurement
I recently watched a webinar featuring Top Advertising Predictions for 2025, and one of the attendees wanted to ...
Unlocking New Frontiers: Advertising Opportunities in Virtual Worlds by 2025
The Emerging Virtual Frontier Provides Opportunities for Businesses of Many Shapes and Sizes
The world of ...
Arm Candy Turns 6: A Sweet Celebration!
Last December, I did what I love to do every year. Yes, I decorated our home in holiday cheer with a speed, depth, ...
What the TikTok Ban Means for Marketers and Media Plans
Last week, the D.C. Circuit Court of Appeals made a pivotal decision to move forward with a nationwide ban on ...
Understanding Gen Z: A New Wave of Shopping Habits
Enter Gen Z: A dynamic consumer base stepping into the marketplace with distinct preferences sure to transform the ...
Beyond the Dance: Mastering the TikTok Ad Playbook
Welcome back to our series on TikTok advertising! In our first installment, we explored TikTok’s meteoric rise and ...