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Understanding Gen Z: A New Wave of Shopping Habits
Enter Gen Z: A dynamic consumer base stepping into the marketplace with distinct preferences sure to transform the ...
Beyond the Dance: Mastering the TikTok Ad Playbook
Welcome back to our series on TikTok advertising! In our first installment, we explored TikTok’s meteoric rise and ...
Cicis Pizza Names Arm Candy as Media Agency of Record
Cicis Pizza, with nearly 300 locations in 30 states, has announced today Arm Candy, has been appointed as the ...
How Agencies Can Keep Up with the Evolution of Media
This podcast was originally published on Basis.
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In the context of today’s ...
Incremental Channel Lift Analyses Tie Cross Channel Performance to Business Outcomes
You can visit the original case study on the Digital Remedy website, here.
Due to great performance, ...
Arm Candy x Children’s Health “Christmas in July” Toy Drive
This summer, Arm Candy embraced the holiday spirit early with a “Christmas in July” toy drive to partner with and ...
Cookiegate: What Google’s Policy Reversal Means for Advertisers
Since the dawn of time (January 2020), advertisers have been anxiously awaiting Google’s final decision regarding ...
Rust-Oleum Selects Arm Candy as Agency of Record for All Brands
Rust-Oleum, a global leader in manufacturing innovative coatings that empower DIYers and professionals alike with ...
Pinterest 101: The Power of Pinterest Advertising
In the ever-evolving landscape of digital marketing, Pinterest has emerged as a powerhouse platform, offering ...