We’re excited to share that Arm Candy is now listed in Funnel’s partner directory. Funnel’s directory is designed to help brands identify qualified partners that can help them maximize the value of their marketing data and technology investments.

This recognition is especially meaningful to us because our relationship with Funnel is not new. Arm Candy has been a Funnel partner since 2021, and as a team deeply invested in data engineering, analytics, and media intelligence, being added to Funnel’s preferred partner ecosystem is an incredibly validating moment.

We have long been impressed by Funnel’s ability to navigate large, complex, and fragmented data sets. That strength has helped empower our team to build real-time attribution solutions that pull from a wide variety of business and media data sources, creating a stronger foundation for smarter analysis, more connected reporting, and better decision-making.
That capability is also an important part of how we bring CYRIS to life. CYRIS is Arm Candy’s proprietary media intelligence, built to help us use our entire past to better predict our advertiser’s future. By organizing and connecting the right inputs, Funnel plays an integral role in helping our team transform complex data into intelligence that can actually guide media investment decisions.

Funnel describes its Solution Partner Program as a way for agencies and consultancies to grow their offering, create more value for clients, and help improve data maturity. That aligns closely with how we think about our role as a media intelligence agency. We are not interested in reporting for reporting’s sake. We are interested in building the kind of data infrastructure and intelligence that helps clients make better investment decisions with stronger confidence.
We are proud to be recognized within Funnel’s partner ecosystem and excited to continue combining their technology with our own data expertise, attribution capabilities, and CYRIS-powered intelligence to help clients turn complexity into clarity.