INTRODUCING CYRIS
Welcome to a better world of advertising.
Using the data that matters, to drive the outcomes that matter.
CYRIS was built on a simple principle: properly harness the past to more accurately predict the future.
By combining advertiser business data with Arm Candy’s investment data, CYRIS connects investment to impact, using historical performance to predict what comes next and engineer statistically probable investment strategies designed to improve future business outcomes.
Advertisers
Campaigns
Channels
Industries
Traditional, Digital, and Retail
Realities Considered
200+
Advertisers
1000+
Campaigns
80+
Channels
60+
Industries
Traditional, Digital and Retail
Realities Considered
If we invest X, what can we expect in Y?
The industry relies too heavily on irrelevant signals, flawed attribution principles, recency bias, with minimal to no utilization of actual business data.
We believe advertising deserves better. More accountability. Better application of the data that truly matters. And a real answer to the question that matters.
Built the hard way, the right way.
Created in anticipation of AI, with sustainability so deeply embedded that we simply consider it added value to the advertisers we service.
2019
The Vision
Building toward a world where media investments are accountable to actual business results.
2020-21
The Data Foundation
Building a sustainable data foundation to capture historical media investment data and prepare for the AI age.
2022
Explore
A structured historical data layer unifying media investment and advertiser business data for exploration, correlation analysis, and opportunity identification.
2025
Intelligence & Planning
Intelligence-led planning and scenario modeling designed to maximize business outcomes across industries.
FUTURE
A Complete Business Intelligence Ecosystem
One connected ecosystem combining predictive intelligence, daily actionable intelligence, and advertiser business data to shape better decisions and stronger outcomes.
Investment intelligence powered by actual business data.
How can any solution be built to deliver business outcomes if it does not start with the business data it is designed to impact?
CYRIS starts there, using your actual business data to power investment recommendations, scenario planning, and statistically probable investment strategies engineered to improve real business outcomes.
The future of intelligence is still human.
We believe advertising is, and always will be, a people-first industry. So naturally, CYRIS is designed to support our people, not replace them.
CYRIS provides the depth, speed, scale, and computational power required to uncover meaningful correlations across vast, complex datasets, evaluate more potential realities, and help our teams make better decisions faster. Our people bring the intuition, experience, context, and judgment required to turn that intelligence into action.
Together, they create what we believe is the most powerful intelligence in advertising.
CYRIS’s potential is limitless.
Today, CYRIS helps predict our advertisers’ futures. Soon, it will help influence them.
Most importantly, CYRIS operates as a closed-loop system, not a plug-and-play model like so many others in the industry. With secure data and a truly one-of-one intelligence ecosystem, the potential is limitless.