Blog

Our industry is constantly changing and deciphering the meaningful from the noise can feel like a full time job.  Check out our latest news, insights and thought leadership pieces to get a sense of what we are paying attention to and what it means for our clients, the industry and you.


Finding the Right Dance Partner for Ad Tech

Here at Arm Candy, our goal is to meet with as many tech partners as possible. It is…

How to Vacay the Right Way 

I’m going to ask you a cringey question: when was the last time you went on vacation without…

Why Last-Click Attribution Should Be a Last Resort

Have you ever had an argument with a friend over sports? You know, the one where someone explains…

Avery Moore Recognized as Dallas 32 Under 32

Arm Candy Taps Andy Von Kennel As First President, Partner

Combating the Labor Shortage with Paid Media

Death by Over-segmentation

5 Bold Predictions About the Future Of Advertising

Walmart is ‘so far ahead,’ and Kroger is ‘a grade above’: Advertisers break down which retailers are winning the hot e-commerce ad market

How to Fix a Broken Data Relationship

Hidden Layers Podcast: John Lods, Arm Candy

Hitting the Refresh Button on Creative

Arm Candy Wins Most Effective Direct Response Campaign at 2022 DFWIMA Awards

7 Things to Know When Setting Up Amazon DSP Campaigns

Is Reddit a fit for your brand’s media strategy?

Are Weather-Triggered Ads Right for You?

Apple Didn’t Kill Attribution. Advertising Agencies Did.

Advertisers are pulling ads from war coverage, and it’s making it hard for publishers to monetize readership spikes

What the Floc? Google Targeting Explained

Online Video vs. YouTube—A Pre-Roll Comparison

Arm Candy Celebrates Third Anniversary!

3 AC Team Members Voted Finalists for 2021 AWM Awards

How the smaller half of our Best Places to Work companies are attracting talent

Must-Knows While Navigating The Q4 DRTV Marketplace

Arm Candy Names Agency Veteran As Managing Director

Here are the best micro-companies to work for in North Texas

How To Determine the Media Budget That’s Right For Your D2C Brand

Arm Candy Named to 2021 Programmatic Power Players List

How to Design Web Pages That Convert

Culture With a Twist

Preparing for Prime Day

Why Apple Search Belongs in Your App Install Media Plan

How Should Online Attribution Impact Your Media Mix?

Why You Should Stop Over-Targeting Your Campaigns

Arm Candy Earns Multiple Honors At 2021 DFWIMA Awards

9 key people at companies like Amazon, Walmart, and Kroger who are making e-commerce advertising into a $17 billion market

Why Amazon Advertising Is a ‘Must Have’ In your Commerce Media Mix

Reach More Prospective Customers with OTT

Why Amazon Is a Must for E-commerce Brands

Arm Candy’s Own Wins ‘Media Sales Rep of The Year’

8 essential post-pandemic marketing strategies for small nonprofits and startups

Big retailers like Walmart and CVS are trying to take on Amazon in e-commerce ads. Here’s why their efforts may not work.

Arm Candy Celebrates Second Anniversary!

How pharmacies and retailers like Walmart, Kroger, and Rite Aid could benefit from the vaccination push

The Agency Of The Future Is A Client Profit Center

How Apple’s iOS 14 Update Will Impact Your Facebook Campaigns

14 ad buyers that control billions in spending named the media companies and platforms that are winning as advertising comes back

Walmart is trying to build a big ad business, but some agencies that control a big chunk of the $17 billion market worry they’re getting pushed out

The Cookie is Crumbling…And That is Okay

Facebook Attribution Window Shortens To 7-Days Beginning Oct. 12

Always Innovating: A Conversation with Arm Candy’s Founder and CEO, John Lods

TikTok To Add 25,000 Jobs In US; Why Brands Should Act Now

Ad insiders say retailers like Walmart, CVS, and Instacart are starting to chip away at Amazon’s advertising stronghold in the pandemic

‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers

Arm Candy Wins Campaign Of The Year At DFWIMA Awards

Should you get access to Hulu’s new ads manager?

Arm Candy’s Five-Star Internship Experience

Q3-Q4 2020 Landscape

Arm Candy Named an NTX Inno 2020 Fire Award Winner

How to Choose the Right DSP for Your Company

Foursquare and Arm Candy Bring Location Solutions to Clients

Advertising execs break down why TikTok, Amazon, and TV networks will be the biggest winners of the growing Facebook boycott

‘Live with low-level fear’: U.S. ad agencies and immigration lawyers say visa suspension ‘unnerving’ international talent

Arm Candy Wins “Most Effective Media Agency” at The Drum Awards

Should You Believe Your Foot Traffic Campaign Metrics?

Deep Dive: The Right Media-Mix With Arm Candy

Getting the Most ROI From CTV: Q&A with Arm Candy CEO John Lods

Build Your Brand with First Party Data

Arm Candy Shortlisted in ‘Most Effective Media Agency’ Category at The Drum’s Digital Advertising Awards

‘A big part of this is social responsibility’: How a Texas ad agency is returning to the office

Agency Veteran Chris Jones Joins Arm Candy

The Advance from PhD Chemist to Director of Media

Advertiser’s Guide to COVID-19

TV Guide to Advertising

Arm Candy Celebrates its First Anniversary