Blog

Our industry is constantly changing and deciphering the meaningful from the noise can feel like a full time job.  Check out our latest news, insights and thought leadership pieces to get a sense of what we are paying attention to and what it means for our clients, the industry and you.


Why You Should Stop Over-Targeting Your Campaigns

Advertising is all about setting and hitting targets We set goals targeting annual growth, profitability, and new customers….

Arm Candy Earns Multiple Honors At 2021 DFWIMA Awards

Agency Takes Home Most Effective Integrated Marketing Campaign and Most Innovative Creative Content Awards Arm Candy continued it’s…

9 key people at companies like Amazon, Walmart, and Kroger who are making e-commerce advertising into a $17 billion market

View the original story on Business Insider written by Lauren Johnson. Advertising on e-commerce sites has been a bright spot during…

Reach More Prospective Customers with OTT

Why Amazon Advertising Is a ‘Must Have’ In your Commerce Media Mix

Why Amazon Is a Must for E-commerce Brands

Arm Candy’s Own Wins ‘Media Sales Rep of The Year’

8 essential post-pandemic marketing strategies for small nonprofits and startups

Big retailers like Walmart and CVS are trying to take on Amazon in e-commerce ads. Here’s why their efforts may not work.

Arm Candy Celebrates Second Anniversary!

How pharmacies and retailers like Walmart, Kroger, and Rite Aid could benefit from the vaccination push

The Agency Of The Future Is A Client Profit Center

How Apple’s iOS 14 Update Will Impact Your Facebook Campaigns

14 ad buyers that control billions in spending named the media companies and platforms that are winning as advertising comes back

Walmart is trying to build a big ad business, but some agencies that control a big chunk of the $17 billion market worry they’re getting pushed out

The Cookie is Crumbling…And That is Okay

Facebook Attribution Window Shortens To 7-Days Beginning Oct. 12

Always Innovating: A Conversation with Arm Candy’s Founder and CEO, John Lods

TikTok To Add 25,000 Jobs In US; Why Brands Should Act Now

Ad insiders say retailers like Walmart, CVS, and Instacart are starting to chip away at Amazon’s advertising stronghold in the pandemic

‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers

Arm Candy Wins Campaign Of The Year At DFWIMA Awards

Should you get access to Hulu’s new ads manager?

Arm Candy’s Five-Star Internship Experience

Q3-Q4 2020 Landscape

Arm Candy Named an NTX Inno 2020 Fire Award Winner

How to Choose the Right DSP for Your Company

Foursquare and Arm Candy Bring Location Solutions to Clients

Advertising execs break down why TikTok, Amazon, and TV networks will be the biggest winners of the growing Facebook boycott

‘Live with low-level fear’: U.S. ad agencies and immigration lawyers say visa suspension ‘unnerving’ international talent

Arm Candy Wins “Most Effective Media Agency” at The Drum Awards

Should You Believe Your Foot Traffic Campaign Metrics?

Deep Dive: The Right Media-Mix With Arm Candy

Getting the Most ROI From CTV: Q&A with Arm Candy CEO John Lods

Build Your Brand with First Party Data

Arm Candy Shortlisted in ‘Most Effective Media Agency’ Category at The Drum’s Digital Advertising Awards

‘A big part of this is social responsibility’: How a Texas ad agency is returning to the office

Agency Veteran Chris Jones Joins Arm Candy

The Advance from PhD Chemist to Director of Media

Advertiser’s Guide to COVID-19

TV Guide to Advertising

Lauren Miller Joins Arm Candy as COO

Arm Candy Celebrates its First Anniversary