Blog
Our industry is constantly changing and deciphering the meaningful from the noise can feel like a full time job. Check out our latest news, insights and thought leadership pieces to get a sense of what we are paying attention to and what it means for our clients, the industry and you.
Arm Candy relocated to The Epic in Deep Ellum, Texas
We are thrilled to announce that Arm Candy has moved to a brand new office space, The Epic, in the...
Advertisers’ Metaverse Wishlist
The buzzword in the tech space for 2022 was undoubtedly “Metaverse,” and as advertisers, we can’t...
How to Fix a Broken Data Relationship
“The integration with Funnel has allowed us to seamlessly complete our tech stack that supports...
Advertisers break down which retailers are winning the hot e-commerce ad market
Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising’s high margins....
Snapchat: A Foot in the Door to Foot Traffic Campaigns
The rise of the 2020 COVID-19 Pandemic caused a considerable strain on the consumer shopping...
Finding the Right Dance Partner for Ad Tech
Here at Arm Candy, our goal is to meet with as many tech partners as possible. It is part of our...
How to Vacay the Right Way
I’m going to ask you a cringey question: when was the last time you went on vacation without...
Why Last-Click Attribution Should Be a Last Resort
Have you ever had an argument with a friend over sports? You know, the one where someone explains...
Kroger-Albertsons Merger Would Create a Big Player in Retail Advertising
The proposed merger of Kroger Co. and Albertsons Cos. would reshape the U.S. supermarket industry by combining its two largest operators.
Avery Moore Recognized as Dallas 32 Under 32
This year’s award season has been good to the Arm Candy. The agency was named to the Fastest...
Arm Candy Taps Andy Von Kennel As First President, Partner
Interpublic Group and Omnicom Group alum helps tech-driven agency accelerate growth as the premier...
Combating the Labor Shortage with Paid Media
“It seems like no one wants to work these days,” says Kim Kardashian—and every company right now....
46 DFW Entrepreneurs Share Strategies and Lessons Learned
The regional business leaders honored in EY’s 2022 Entrepreneur Of The Year program used ingenuity...
Death by Over-segmentation
Advertising agencies LOVE building audiences. We love doing...
5 Bold Predictions About the Future Of Advertising
Advertising changes on a seemingly daily basis—it’s one of the reasons we love it! There is...