Blog
Why the “Get Our App” CTA May be Killing Your Conversions
We’ve all been there, the media plan looks good, the creative is great, and your targeting is locked in perfectly. ...
Kelsi Jiang, Lindsay Reasner, and Stacy Granado Named 2026 Luminary Honorees
There are a lot of talented people in the Dallas advertising community. Every once in a while, however, a few ...
Ryan Jungmeyer and Shannon Medlin Recognized at the 2026 DFWIMA Awards
The Dallas advertising community showed up in a big way at the 2026 DFWIMA Awards, and we’re proud to share that ...
Beyond Best Practices: Testing Is the Only Truth in Media
The Problem with “Best Practices”
In agency land, best practices have a way of turning into facts. You hear the ...
Leading with Heart: Carla Heerji Named President of AAF Dallas
The best leaders don't just build organizations. They build people.
From supporting our team at Arm Candy, to ...
Jasmine Milsap Named a 2026 Marketing Maverick by AMA DFW
At Arm Candy, we're fortunate to work alongside some incredibly talented people.
This year, one of those people ...
Arm Candy Recognized Again as an Inc. Best Workplace
Arm Candy is proud to share we have been named to the 2026 Inc. Best Workplaces list, recognizing companies ...
Views to Value: Repurposing UGC Content for Real Results
In a world where generative AI can churn out a "perfect" 30-second spot in minutes, perfection has become a red ...
Beyond the Bot: Why Your Audience is Craving Human Error
The Downfall of the “Glow”: Why Perfect is Boring
We live in the age of algorithmic perfection.
In just ...
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