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Making Your Ads Count: The Art of the Landing Page

Making Your Ads Count: The Art of the Landing Page

Imagine spending months fine-tuning an online advertising campaign. You’ve written engaging copy, designed the ...
Pause for Thought: Why CTV’s Quietest Ad Format Makes the Loudest Noise

Pause for Thought: Why CTV’s Quietest Ad Format Makes the Loudest Noise

The Problem with the Commercial Break For years, the gold standard of TV advertising was simple: buy a 30 ...
Arm Candy Named an ADWEEK Fastest Growing Agency for the Fourth Time

Arm Candy Named an ADWEEK Fastest Growing Agency for the Fourth Time

The growth is exciting. How we achieved it means even more. Arm Candy has been named an ADWEEK Fastest Growing ...
Arm Candy Joins the Dallas Business Journal’s 2026 Fast 50

Arm Candy Joins the Dallas Business Journal’s 2026 Fast 50

Arm Candy has been named one of the Dallas Business Journal’s 2026 Fastest-Growing Companies, recognizing the ...
Beyond the Media Mix: Why Modern Brands Need a Connections Architect, Not Just a Media Planner

Beyond the Media Mix: Why Modern Brands Need a Connections Architect, Not Just a Media Planner

In advertising, we love our silos. It’s comforting to hand a budget to Social, a budget to Programmatic, and a ...
Arm Candy Ranks No. 3,509 on the 2026 Inc. 5000

Arm Candy Ranks No. 3,509 on the 2026 Inc. 5000

Arm Candy has once again been named to the Inc. 5000, ranking No. 3,509 among the fastest-growing private ...
CYRIS Wins MarTech Breakthrough’s Performance Marketing Innovation Award

CYRIS Wins MarTech Breakthrough’s Performance Marketing Innovation Award

CYRIS, Arm Candy’s proprietary media intelligence, has been named the winner of MarTech Breakthrough’s 2026 ...
Why the “Get Our App” CTA May be Killing Your Conversions

Why the “Get Our App” CTA May be Killing Your Conversions

We’ve all been there, the media plan looks good, the creative is great, and your targeting is locked in perfectly. ...
Kelsi Jiang, Lindsay Reasner, and Stacy Granado Named 2026 Luminary Honorees

Kelsi Jiang, Lindsay Reasner, and Stacy Granado Named 2026 Luminary Honorees

There are a lot of talented people in the Dallas advertising community. Every once in a while, however, a few ...
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