Blog
B2B Misconceptions
Planning and managing B2B investments can be intimidating if you have only ever experienced B2C organizations. ...
Performance Max Hot Take
Everyone’s Doing It So You Should Too, Right?
Every year there seems to be a bright and shiny new product ...
Arm Candy Ranks No. 1307 on the 2023 Inc. 5000
Arm Candy, a Dallas-based media intelligence agency, is proud to announce its recognition on the esteemed Inc. ...
Apple’s Programmatic Prospects
Full transparency: I’m an Android user. I’m the annoying dot in the group chat that messes things up for ...
Shop Talk | Sustainability
Shop Talk is a blog series exploring advertising industry news and trends. They are casual yet informative, diving ...
Drive Better Results with Custom Bidding Algorithms
I have been working in digital media long enough that I cannot help but roll my eyes when I hear the word ...
When Influencers Meet Paid Media
In the ever-evolving landscape of digital marketing, influencers have emerged as a force to be reckoned with. ...
Behind the Buzz: Evaluating Blockchain Viability in Advertising
A year and some change ago, crypto companies spent $39 million dollars to have A-Listers like Matt Damon and ...
Motivating for Over 400 Years: Why Independence Matters for CMOs
Independence really matters, and agency independence matters to Chief Marketing Officers (CMOs).
There is a ...