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Beyond the Dance: Mastering the TikTok Ad Playbook

Beyond the Dance: Mastering the TikTok Ad Playbook

Welcome back to our series on TikTok advertising! In our first installment, we explored TikTok’s meteoric rise and ...
Cicis Pizza Names Arm Candy as Media Agency of Record

Cicis Pizza Names Arm Candy as Media Agency of Record

Cicis Pizza, with nearly 300 locations in 30 states, has announced today Arm Candy, has been appointed as the ...
How Agencies Can Keep Up with the Evolution of Media

How Agencies Can Keep Up with the Evolution of Media

This podcast was originally published on Basis. Listen To This Episode In the context of today’s ...
Incremental Channel Lift Analyses Tie Cross Channel Performance to Business Outcomes

Incremental Channel Lift Analyses Tie Cross Channel Performance to Business Outcomes

You can visit the original case study on the Digital Remedy website, here. Due to great performance, ...
Arm Candy x Children’s Health “Christmas in July” Toy Drive

Arm Candy x Children’s Health “Christmas in July” Toy Drive

This summer, Arm Candy embraced the holiday spirit early with a “Christmas in July” toy drive to partner with and ...
Cookiegate: What Google’s Policy Reversal Means for Advertisers

Cookiegate: What Google’s Policy Reversal Means for Advertisers

Since the dawn of time (January 2020), advertisers have been anxiously awaiting Google’s final decision regarding ...
Rust-Oleum Selects Arm Candy as Agency of Record for All Brands

Rust-Oleum Selects Arm Candy as Agency of Record for All Brands

Rust-Oleum, a global leader in manufacturing innovative coatings that empower DIYers and professionals alike with ...
Pinterest 101: The Power of Pinterest Advertising

Pinterest 101: The Power of Pinterest Advertising

In the ever-evolving landscape of digital marketing, Pinterest has emerged as a powerhouse platform, offering ...
Skip Happens: YouTube’s Ad-Venture into the Unskippable

Skip Happens: YouTube’s Ad-Venture into the Unskippable

Gone are the days of skipping through 5-second ads to get to your favorite vlogs, how-to’s, and AGT Golden Buzzer ...