Arm Candy is now an official partner in Roundel’s media directory—aka the Target Partner Accelerator (TPA) program. That means you’ll now find us right alongside some of the top media players, helping brands make smarter decisions inside the Target ecosystem.

If you’re not familiar with Roundel, it’s Target’s in-house retail media offering built to connect brands with guests in meaningful ways across Target’s digital and in-store footprint. Being added to their directory isn’t just a nice nod. It’s a sign of trust. It says: “Hey, these folks know what they’re doing.”

So, why does this matter?

Because this partnership gives our clients more ways to win. It brings even deeper access to Target’s retail media inventory, tighter integration with the platform, and a stronger feedback loop on what’s working (and what’s not). Combine that with our measurement expertise and always-on strategic mindset, and you’ve got a smarter way to spend.

For us, being featured in Roundel’s partner directory reinforces what we’ve always believed: media is at its best when it’s informed by intelligence and built around partnership. That’s how we operate, whether it’s across retail media, programmatic, social, or anywhere else your brand shows up.

You can check out the full Roundel partner directory here—we’re in good company.

More to come as we continue pushing the boundaries of the advanced solutions we bring to our clients.