Arm Candy is thrilled to unveil CYRIS, the agency’s proprietary media intelligence technology that is built solely from first-party campaign data and focused on real business outcomes.

CYRIS allows Arm Candy’s teams to consistently deliver above and beyond expectations of media strategies by maximizing results driven from a brand’s media investments. With CYRIS, the teams have access to all of Arm Candy’s historical buys, which are fully optimized to drive the best business results possible for each client. This allows the teams to focus on the right media mix to achieve the actual need of a client’s business.

While most media planning technologies rely heavily on third-party data sources and segmentation strategies that skew programmatic, Arm Candy built CYRIS from scratch, using real campaign data that is cleaned and organized in a way to compare business outcomes across any industry, business goal, or campaign KPI required. With a channel-first approach to media planning, media investments are ‘pre-optimized’ with the clients’ end result in mind.

Our planning tech with a focus on real business outcomes is currently unmatched in the industry. Arm Candy’s advantage is allowing our planners to access real campaign results to influence media strategies and feel truly confident in what will work and what won’t. – Alysia Ehle, VP Strategy & Product

CYRIS has dual functionality, with an ‘Explore’ feature that enables access to data visualizations representing any type of business outcome across 60+ industries and 50+ channels. Explore allows for preliminary media mix analysis and benchmarking outcomes to project campaign results. 

CYRIS continues to become more and more powerful with every media investment Arm Candy manages, enhancing our predictive modeling possibilities, creating the opportunity for AI applications, and — ultimately — establishing itself as an intelligence technology built to decipher which media investments will yield the highest returns across any outcome imaginable. In the future, we expect CYRIS to be able to measure predicted results against actualized outcomes to help our teams adjust real time investments.

Contact us to learn more about CYRIS and how it can be applied to your business.