Agency Also Takes Home Most Effective Awareness Campaign Award
Arm Candy continued its winning ways last night at the Dallas Fort Worth Interactive Marketing Association (DFWIMA) Awards taking home the evening’s top prize, Best in Show (campaign of the year) for the “You vs. Usain” campaign on behalf of Sam’s Club! The “You vs. Usain” campaign which featured “The World’s Fastest Man” sprinter Usain Bolt and U.S Olympic champion sprinter Allyson Felix, also grabbed the Most Effective Awareness award honor.
These awards highlight Arm Candy’s strong collaboration with agency partner The Marketing Arm, who we share this success with.
“These awards reflect the incredible collaboration we have with The Marketing Arm and the amazing partnership we share with Sam’s Club. More than ever before inter-agency collaboration is producing the best class of work for our collective clients. I am very proud of our teams who were able to navigate the craziness of the season and deliver an incredible campaign.”
John Lods, Arm Candy, CEO
Arm Candy’s team was led by Director of Media, Alysia Ehle and colleague David Mahaffey the agency’s Director of Ad Operations. The Marketing Arm team was led by Senior Vice President of Accounts, Matt Hatchell, Director of Integrated Media, Pascal Dalton and Media Strategists Tommy Gunning and Julian Jones.
The latest success for Arm Candy at DFWIMA builds on the industry recognition the agency has received throughout 2020 including an NTX Inno Fire Award winner for innovation and being named the Most Effective Media Agency in North America by leading global advertising trade site The Drum.