Blog
When Influencers Meet Paid Media
In the ever-evolving landscape of digital marketing, influencers have emerged as a force to be reckoned with. ...
Behind the Buzz: Evaluating Blockchain Viability in Advertising
A year and some change ago, crypto companies spent $39 million dollars to have A-Listers like Matt Damon and ...
Motivating for Over 400 Years: Why Independence Matters for CMOs
Independence really matters, and agency independence matters to Chief Marketing Officers (CMOs).
There is a ...
Is Advertising on Netflix Worth the Hype?
What is your favorite app to stream video content? My personal favorite is Paramount+ because of my ...
Three Key Takeaways From Digiday’s Media Buying Summit 2023
Recently, I attended the Media Buying Summit hosted by Digiday in New Orleans, which was an absolute blast. In ...
Arm Candy relocated to The Epic in Deep Ellum, Texas
We are thrilled to announce that Arm Candy has moved to a brand new office space, The Epic, in the heart of ...
Shop Talk | March 2023
Shop Talk is a blog series exploring advertising industry news and trends. They are casual yet informative, diving ...
Advertisers’ Metaverse Wishlist
The buzzword in the tech space for 2022 was undoubtedly “Metaverse,” and as advertisers, we can’t help but wonder ...
Arm Candy Celebrates 4th Anniversary
Arm Candy’s fourth year came to a close last week. Each year seems to pass faster and get better: we have more ...