Your fires are our fires.
Getting plans built and placed, is only half the battle. Next is getting them off the ground and setup for success, which is much easier, and more tediously, said than done.
Beyond just placing tags, we believe there’s a science to what tags you place and how you place them. Placing too many tags can cause poor page load speeds and disrupt the website experience, while placing too few, can hurt your campaign learnings and prevent campaigns from being executed to their full potential.
Once tags are placed, campaigns are trafficked and media is on, the ‘hands on keys’ part of the campaign, can begin.
Continual optimizations are important, but what’s more important, is making sure to be make optimizations with purpose and to understand the effect of the optimizations you’re making.
Media execution puts all ‘problem solvers’ to the test. There’s no end to the types of challenges that can arise when getting campaigns going or while they’re live.
We’re great at anticipating challenges, but in the world we live in, hurdles happen. Our team is built to engineer solutions for whatever may be thrown our way.
Trafficking is equally laborious as it is strategic. It’s important to take the time to set each campaign up in a way that not only allows you to report back on all the findings a campaign is capable of, but also to make sure campaigns can be optimized in a manner that allows it to be successful.
Housing data and understanding the appropriate channels to leverage, to be able to pass data safely, is important. There are ways to do this, and ways not to do this. And we can help guide you throughout this process.