Don’t put all your audiences
in one basket
We live in an era where data is currency. Data is collected everywhere, at all times, and readily accessible. Knowing how to leverage this data and the best ways to apply it, is where we come in.
We use the word ‘Intuition’ because we believe there is a natural ability, to ‘read between the lines’ when it comes to how to interpret the data you’re analyzing at any given time. A single source of information could be analyzed by 10 people and have 10 unique interpretations.
Our interpretations however, are under a media lens, that helps us guide how to specifically use the data we’re processing, to drive campaign performance, that leads to outcomes, all of us can rally behind.