How the smaller half of our Best Places to Work companies are attracting talent

October 29, 2021

Originally shared via the Dallas Business Journal.

Originally shared via The Dallas Business Journal

On Oct. 21, the Dallas Business Journal honored the 101 top workplaces in North Texas for its 19th annual Best Places to Work Awards at the Renaissance Dallas at Plano Legacy West Hotel. We surveyed the winning companies in each category to get insight into what makes their companies great places to work. The following is a summary of the companies in the Micro and Small size category.


Smaller firms often have tight-knit teams, building connections and creating a work environment, sometimes with unique office perks like bringing your pet to work. However, limited office access and remote work made that more difficult during the pandemic.

All relied on digital tools to maintain company culture as they continued to grow, many creating new incentives to attract and retain talent by investing in individuals. And while some have returned to the office, most say the things put in place during the height of the crisis will continue.

“If COVID reminded us of anything, it’s that people come first,”

said Marian Leonard, managing director at Dallas ad agency Arm Candy, via email.

Arm Candy (No. 4 in the Micro category), which has doubled its headcount since the start of the pandemic, has invested in its team by expanding its maternity and paternity leave time. Others, like physician recruitment firm Ironside Human Resources (No. 1 in the Micro category), said it has upped its contribution to employees’ health care savings accounts, a similar move to Structured Building Solutions (No. 2 in Micro), which has partnered with a professional employer organization to find more competitively priced benefits for workers.