Arm Candy has been named Media Agency of Record for ResponsiveEd, one of the nation’s largest public charter school operators.
In partnership with Creative Agency of Record, Commerce House, Arm Candy will lead all media strategy, planning, buying, and data intelligence initiatives across ResponsiveEd’s portfolio. This includes investment management and performance optimization for Founders Classical Academies, iSchool High, iSchool Virtual Academy, Premier High Schools, Premier High School Online, and Founders Classical Academy Online.
The engagement further strengthens Arm Candy’s growing presence in the education category, building on experience with organizations such as Dallas College, Uplift Education, and McGraw Hill. The agency will bring its proprietary CYRIS platform to the partnership, delivering enhanced prediction, intelligence, and performance across all media investments.
Arm Candy will also play a critical role in driving enrollment across ResponsiveEd’s portfolio, helping fuel the organization’s growth mindset and long-term expansion strategy. As ResponsiveEd continues to scale, the partnership will focus on building a strategic roadmap to support expansion into new markets beyond its current footprint in Texas, Arkansas, and Ohio.
ABOUT RESPONSIVEED
ResponsiveEd is a nonprofit organization that operates tuition-free public charter schools designed to provide students and families with flexible, high-quality education options. Through its portfolio of brands, ResponsiveEd serves students across multiple states with a focus on academic excellence, character development, and innovative learning environments tailored to meet diverse student needs.
ABOUT ARM CANDY
Arm Candy is a full-service media intelligence agency engineered to help its clients look good. Powered by Cyris, an industry-leading media intelligence, Arm Candy combines their obsession with quality and an MVP mindset to reimagine media intelligence, investment and management services. In harmony with AI and HI, Arm Candy has redefined the agency experience, setting a new standard of quality, innovation and performance in advertising. Clients include Rust-Oleum, Cici’s Pizza and Children’s Health. Arm Candy is headquartered in Dallas, TX, with remote employees across all U.S. time zones and is consistently recognized as a best place to work.