In the agency world, we strive to have as many tools in our tool belt as we can! It is our goal to have all the best resources to serve our clients in every way we can, and be the experts in the digital media industry.
Part of being able to serve our clients in that way is to ensure we have the best training, the most up to date technology available and pick partners that provide a unique offering that can help us provide an extra edge for our clients.
We work with nearly every DSP in the ad tech space, but when we met Basis Technologies, we had a good feeling we were going to be impressed with their offering from the start. With their innovative integrations, robust targeting, fantastic support and amazing reputation, there was no doubt we wanted to work together!
Basis is the only demand side platform that has united search, social and site direct data via a single interface. This allows clients to maximize their time, efforts and productivity without juggling multiple platforms across verticals.
This form of advertising empowers ad buyers to automate more routine tasks and focus their efforts on strategy, analyses, and pivoting faster amid industry shifts.The efficiencies we have found by using Basis their platform prove to be a huge win for our clients.
Basis DSP grants access to an entire programmatic universe of inventory, audiences and data sets. They also have the ability to plan, buy and manage campaigns. While this may be similar to other DSP offerings, there are many things that set their platform apart.
Basis’ robust inventory directory is the largest curated directory in the industry and spans across all channels and devices. Having access to an integrated SSP to access inventory directly in their platform, allows more time to focus on campaign build as well as audience targeting strategy and execution.
Basis also utilizes AI and automation in areas such as audience optimization. This technology automatically analyzes data for ideal optimizations to boost campaign performance. Introducing automated optimizations helps reduce manual updates and potential for errors.
Our Mission is to be your MVP
One of our internal values at Arm Candy is to be MVP’s to our teams, our clients and our partners. We make an active and intentional effort to form meaningful relationships with our partners, do great work together and not take advantage of the generosity of our ad tech relationships. We’ve come to learn this encourages both our teams to have each other’s best interest at heart helping us truly partner to deliver the best advertising services available on behalf of our clients.
Can we help you vet out ad tech partners for a campaign or give you a POV on the partners we use? Or if you just want a consultation about the current space, drop us a line here and we’re happy to help!