Why Arm Candy?
We’re the ones you want to take to the dance.
The media industry tends to overhype and overcomplicate advancements in data and technology, distracting advertisers from what matters … results. Our solution simplifies a scientific approach to media where we leverage the best ad tech and media minds in the business to create media strategies that generate profitable business outcomes. And we do it in a way that everyone that can understand and contribute to.
The Challenges
We Solve
The media industry is complicated.
There are new updates, policies, channels, tactics, platforms and audiences emerging and evolving constantly. Given the nature of the media landscape, it can be daunting to execute media campaigns.
Internal media teams are expensive.
A full-service agency media team costs a minimum of $1M annually when all is said and done. This can often put agencies in a difficult position: invest now and hope the business to sustain the team will come or piecemeal capabilities with existing resources. Either way your P&L and clients can be at risk.
Ad tech partners are not one in the same.
When there are hundreds of companies saying they all do the same thing, it’s very difficult to determine who to leverage to do what. Not to mention, more expensive if you’re not careful.
Actual media expertise is hard to come by.
Media experience comes in all shapes and sizes. When everyone sings the same song and dance, it can be nearly impossible to find those unicorns to add to your team. And we understand that turnover is costly to both your clients and your own organization.
Media teams don’t grow on trees.
Media expertise comes in all shapes and sizes. When everyone sings the same song and dance the same dance, it can be nearly impossible tto find those unicorns to add to your team. And we understand that turnover is costly to both your clients and your organization.
Media buying is intimidating.
When it comes time to place your buys, are you really getting the most out of your working dollars? Unless you have well established relationships or have run similar types of campaigns recently, it can be difficult to know whether you’re leveraging the right partner at the right price.
Media is overwhelmingly complicated.
Agencies tend to over-hype and over-complicate their media service offerings making it difficult to fully understand the ins and outs of what is being executed.
Media teams are expensive.
Bringing even a partial team in-house can be expensive and you’re limited to that team’s select experiences and backgrounds.
Clients ask for services outside of your wheelhouse.
Clients love you because of your specialization and expertise, but that can also make servicing some requests, a challenge. Most commonly, this takes place via Search and Social; the campaigns that take more time and are inherently less profitable.
Our Unique
Solutions
A simplified media process
Everything we need to know to get started! We help you ask all of the right questions so we’re prepared to deliver a course of action that will excite all parties involved.
A profitable partnership structure.
Our highly talented teams are readily available and in your office whenever needed, so you’re always leveraging top caliber talent on behalf of your clients. We can’t say it enough, but we pride ourselves on being a part of your team and are happy to be with you, in-person, every step of the way.
Vetted media partners & established relationships.
Having run every type of campaign imaginable, we know who to run with and when. We are continually refreshing our tech-stack to ensure we’re always leveraging the right relationships. Our established relationships help drive down the cost of advertising services allowing client dollars to work harder to achieve our desired outcome.
'At Your Fingertips' media personnel
Collectively, we have over 100+ media professionals helping to service Arm Candy across 50+ unique partners. So you’re not only tapping into our experience, but our entire network's experience spanning across every industry and vertical, servicing over $2B in media billings annually.
We make media digestible.
We help you understand the ins and outs of the entire media ecosystem so you’re informed and in the know about the ‘why’, ‘what’ and ‘how’ of everything we do. When you’re informed, you’re able to build confidence around the strategies we’re executing.
A model built around you.
Our services are adapted to fit your needs and better equip your existing team with the capabilities to perform their functions. At the end of the day, we’re one team, with one mission: driving your business forward. We’ll work closely with you to develop a workflow to do just this.
Vetted media partners & established relationships.
Having run every type of campaign imaginable, we know who to run and when. Our existing relationships help drive down the cost of advertising services, helping your dollars to work harder for you!
'At Your Fingertips' media personnel
Collectively, we have over 200+ media professionals helping to service Arm Candy across 50+ unique partners. So you’re not only tapping into our experience, but our entire network’s experience spanning across every industry and vertical, servicing over $2B in media billings annually.
White-labeled (or not) media partner
We can run any type of campaign with any objective to supplement your existing offering. We’ll also provide your team full access to our platforms so you’re equipped to answer client questions and have confidence in the campaigns we execute together.
What This Does For You
You’re able to ‘plug in’ to Arm Candy and execute knowledgeable media plans that produce tangible business results.
You don’t need to worry about finding the right people and retaining them. Instead, you’ll have a partner that you can tap into that’s 100% on your team… just not on your payroll.
Our relationship is inherently more profitable for you due to our unique structure which helps expand the amount of work we’re able to tackle together.
Our Planning Approach
We’re in the business of helping you look good.