Ad Operations Specialist

Ad Operations Specialist

About this role

If you’re a self-starter with lots of enthusiasm for devising innovative and integrated media solutions, you get energized by the notion of critical thinking, conceptualizing, and brainstorming with others, you have an entrepreneurial spirit and want to be a part of an agency that is experiencing accelerated growth, then you’ve come to the right place. 

Our Ad Operations Specialists are highly-capable data enthusiasts with a passion for understanding the numbers, with a few well-crafted skills looking to expand their capabilities. Being in platform, and managing the technical aspects of day-to-day campaign management, excites them. They’re logistically savvy as they guide tag management and other media operation workflows, to ensure campaigns are setup for success, prior to launch. 

In addition, they work well with other parts of the media equation and are interested in providing strategic insight to help assist our Media Management Team in the development of media plans that they’ll be in-turn, helping to execute. 

Key Responsibilities

• Execute paid media campaign builds in social channels (Meta, Linkedin, TikTok, Twitter, Reddit, Snapchat), programmatic channels (display, native, CTV, OLV, DOOH), search (Google Ads, Bing, Amazon), and shopper across a variety of DSPs
• Manage a variety of accounts across different verticals
• Collaborate with internal teams to formulate and create strategic proposals that meet identified objectives
• Traffic Management: Manage the execution and deployment of creative assets and tags across search, social, and programmatic video and display campaigns: Ad-serving, trafficking, optimization troubleshooting, etc
• Analytics & Operations Strategy: Provide high-end monitoring and detailed reporting of media activity
• Monitor KPIs (Leads, Sales, ROAS, etc.) daily and work on standard and executive-level reporting and activity summaries
• Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
• Campaign Monitoring: Identifying and escalating potential technical issues and opportunities to refine campaign performance across search, social, and programmatic display and video campaigns
• Create data visualizations in Google Looker Studio that help tell a campaign’s story in a way that is digestible to clients
• Create pixels, tag websites, and ensure accurate conversion tracking across channels
• Maintain open communication with vendor partners and execute PMPs and PG deals
• Work closely with media management, and appear on client-facing calls

Requirements

• Must be located in DFW or willing to relocate
• Bachelor’s degree. Master’s degree is a plus 
• 1-3 years of working experience in digital ad operations or technical account manager role within the digital advertising field
• Hands-on experience in at least one of the following: Google Ads, Bing Ads, Meta, TikTok, LinkedIn, Campaign Manager (CM360), or DSPs (DV360, TTD, Viant, etc.)
• Outstanding analytical and project management skills
• Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential
• Ability to work effectively with internal team members and external clients and other agency partners
• Ability to create accurate projections based on data analysis
• Ability to multi-task and perform under pressure
• Proactive initiative — A team player who is accountable for delivering accurate, timely and insightful reports, recommendations and POVs
• Comfort with a client-facing environment
• Act as an internal expert across media buying, tagging, reporting, analytics, and insights
• Lead both internal and external training sessions
• Insights into strategic MarTech recommendations for the betterment of campaigns

Preferred 

• Data visualization experience (Google Looker, Tableau)
• Data aggregator experience (Funnel)
• Experience with project management software (Asana)
• Google Ads Certified
• Meta Blueprint Certified
• Prior agency experience

Position Status: 

Salaried Exempt