Case Studies
Driving Conversions for a Major Airline
Campaign objective was to increase time on site and conversions at an efficient CPA for this major airline: Pet Shipping. This was executed via Paid Search. While the primary goal of this campaign was to drive conversions, other KPIs used as measures of success in regards to site visitor retention/volume, include: CTR, CPLV, Time on Site.
Driving Consideration for a Major Tire Manufacturer
The challenge: Drive consideration and conversions for a winter tire line utilizing targeted audiences in select states across the US.
Driving App Downloads for Fan Controlled Football
FCF was completely new to market sports leagues that are 100% fan-voted and controlled. FCF was looking to drive awareness of their first season, as well as team registrations and app downloads for users to engage and vote.
Driving Performance for Footwear Ecommerce Retailer
The challenge: Growing their business revenue through diversifying their customer mix and balancing out their affiliate pushes.
Driving Brand Heat and Site Traffic for Kendra Scott
Kendra Scott is a lifestyle brand, and its gemstone-inspired collections include fashion jewelry, fine jewelry, home goods, and beauty. Headquartered in Austin, TX, their gemstone-inspired collections include Fashion Jewelry, Fine Jewelry, Home Goods, and Beauty.