Driving Brand Heat and Site Traffic for Kendra Scott
Kendra Scott is a lifestyle brand, and its gemstone-inspired collections include fashion jewelry, fine jewelry, home goods, and beauty. Headquartered in Austin, TX, their gemstone-inspired collections include Fashion Jewelry, Fine Jewelry, Home Goods, and Beauty.
The Challenge
Kendra Scott needed a partner to assist in a brand awareness campaign with a Mindful Mother’s Day message for the month of May.
Arm Candy was tasked with generating brand heat and elevating site and store traffic in selected regions.
The Strategy
Creative for this campaign featured versions of a high production video with an important message—therefore, the campaign primarily focused on channels to drive video views , with a traffic component. Channels included traditional TV, CTV, OLV, YouTube, Facebook, Display, and TikTok.
Texas was the primary geographical target to hit on Kendra Scott’s existing audience, and selected states were chosen as ‘Next Texas’ geos with high potential to increase brand awareness.
To measure success, we evaluated site traffic and conducted a brand lift study on programmatic video.
Digital Results
Nearly all our geographical targets on digital media had a higher increase in sessions and revenue as compared to the national average change.
Traditional TV spots generated an increase in awareness, and in return site traffic as compared to national average, in all DMAs except for Austin. All geos saw positive change in revenue.
3.6 Million
98.70%
$0.02
The Challenge
Kendra Scott needed a partner to assist in a brand awareness campaign with a Mindful Mother’s Day message for the month of May.
Arm Candy was tasked with generating brand heat and elevating site and store traffic in selected regions.
The Strategy
Creative for this campaign featured versions of a high production video with an important message—therefore, the campaign primarily focused on channels to drive video views , with a traffic component. Channels included traditional TV, CTV, OLV, YouTube, Facebook, Display, and TikTok.
Texas was the primary geographical target to hit on Kendra Scott’s existing audience, and selected states were chosen as ‘Next Texas’ geos with high potential to increase brand awareness.
To measure success, we evaluated site traffic and conducted a brand lift study on programmatic video.
Digital Results
Nearly all our geographical targets on digital media had a higher increase in sessions and revenue as compared to the national average change.