A media plan is a thesis. And we believe our thesis is rooted in the strongest intelligence available.

Powered by CYRIS, Arm Candy’s media intelligence, our planning approach applies advertiser business data and proprietary media intelligence to engineer investment strategies built around what is statistically most likely to drive meaningful business outcomes.

Media buying is equal parts scale, intelligence and execution. Our buying model is engineered to activate high-value opportunities across a broad media ecosystem while maintaining the precision, accountability and quality modern advertisers deserve.

Supported by an agnostic DSP stack, proprietary technology assessment through CYRIS and disciplined campaign launch systems, our approach is designed to maximize performance across every investment.

There are a significant amount of responsibilities that fall in between media planning and buying – and this is another area that allows us to stand out.

We’re always eager to own and/or collaborate in all the various activities required to successfully manage media investments. These services can include, but are not limited to, tag management, product feed management, CMS enablement support, creative and website recommendations, and more.

We’re believers that advertiser business data should be the data that matters most.

Our Data Intelligence capability spans data management, visualization, analytics, modeling, audience intelligence and advanced attribution, helping advertisers transform complexity into actionable intelligence.

By integrating advertiser business data into everything we do, we unlock deeper insights, greater accountability and more intelligent advertising designed to maximize business performance.