DALLAS, TX, October 27, 2026 – Palm Beach Tan, the national leader in indoor tanning with more than 650 company-owned and franchise locations, has named Arm Candy its Media Agency of Record coming out of a comprehensive competitive pitch review process. In addition to tanning and spray tanning, Palm Beach Tan and Wellness now offers wellness services, including red light therapy and infrared saunas, designed to support skin rejuvenation, boost collagen production, reduce inflammation, and promote overall wellness. The partnership pairs Palm Beach Tan’s national scale and growth into wellness with Arm Candy’s expertise in multi-location businesses, franchise integration and media intelligence.
Arm Candy will lead media strategy, planning, investment management and data intelligence, connecting national brand priorities with opportunities for growth at the local level. The partnership will support new membership acquisition, customer engagement and revenue growth while helping Palm Beach Tan and Wellness expand awareness and adoption of its broader wellness offerings.
“Palm Beach Tan and Wellness has an exciting opportunity to build on the strength of our brand and introduce more people to everything we offer,” said Julie Conley, Chief Marketing Officer at Palm Beach Tan and Wellness. “We wanted a partner who could connect that vision with the needs of our franchisees and the realities of each market. Arm Candy brings the franchise experience, collaborative team model and business intelligence to help us move forward together.”
Central to the partnership is CYRIS, Arm Candy’s proprietary media intelligence. By connecting advertiser business data with media investment intelligence, CYRIS helps the agency engineer investments around the outcomes that move a business forward. For Palm Beach Tan and Wellness, that means using intelligence about markets, locations and historical investment pattern correlation to inform where investments can make the greatest impact, balancing immediate membership and revenue opportunities with long-term brand growth.
Supporting that intelligence is a team model built for the complexity of a national franchise system. Arm Candy will work alongside Palm Beach Tan and Wellness’s internal teams, franchise stakeholders and external partners to connect planning, investment and measurement. The approach brings consistency across the business while allowing media strategies to reflect local priorities, growth opportunities and the needs of individual markets.
“A national strategy has to work for the people responsible for growing the business locally,” said Andrea Wilson, Vice President, Media Management at Arm Candy. “Our team model is built to connect those needs, giving corporate and franchise teams a coordinated partner, clear visibility into performance and media plans grounded in their business. We’re excited to bring that approach to Palm Beach Tan and Wellness and help turn its next chapter into growth across the system.”
The engagement draws on Arm Candy’s experience helping multi-location and franchise businesses connect brand building with measurable business performance. Its integrated approach will support Palm Beach Tan and Wellness as it attracts new members, deepens existing customer relationships and introduces more consumers to the breadth of its tanning and wellness portfolio.
“Palm Beach Tan and Wellness is an iconic Dallas brand, an industry leader and has the scale, guest experience and commitment to delivering a comprehensive wellness experience,” said Andy Von Kennel, President & Partner at Arm Candy. “We’re excited to help accelerate that evolution. Bringing together their vision, our franchise expertise and the intelligence of CYRIS gives us an opportunity to engineer media investments that grow the brand and the businesses.”
ABOUT PALM BEACH TAN and WELLNESS™
Founded in 1990, Palm Beach Tan and Wellness is the leader in the indoor beauty, wellness, and tanning industry, with 648 corporate and franchise-owned locations nationwide. The company has revolutionized the industry through innovative technology and premium products. Palm Beach Tan offers rewards-based memberships and a full suite of tanning and wellness services, including sunbed and sunless tanning, red light therapy, and infrared saunas. For more information, visit www.palmbeachtan.com
ABOUT ARM CANDY
Arm Candy is a full-service media intelligence agency engineered to help its clients look good. Powered by award winning CYRIS, Arm Candy combines their obsession with quality and an MVP mindset to reimagine media intelligence, investment and management services. In harmony with AI and HI, Arm Candy has redefined the agency experience, setting a new standard of quality, innovation and performance in advertising. Clients include Rust-Oleum, Freddy’s Frozen Custard & Steakburgers, Cici’s Pizza and Children’s Health. Arm Candy is headquartered in Dallas, TX, with remote employees across all U.S. time zones and is consistently recognized as a Fastest Growing Agency and a Best Place to Work..