Arm Candy announced today that veteran marketing and communications executive Chris Jones has joined the agency as a consultant.
As Arm Candy has experienced explosive growth, Jones will assist the agency in establishing its brand in the marketplace. This will include development of marketing plans, brand articulation, strategic positioning and media relations.
“I’m thrilled to have Chris Jones a part of the Arm Candy team. I couldn’t be more excited to be able to work with Chris and learn some of the tricks of the trade he’s been able to acquire over his years leading major players in the advertising industry. Working with Chris is an invaluable opportunity and will help Arm Candy continue our pursuit of demystifying advertising and driving client outcomes. And who knows, maybe we’ll be able to show him a thing or two, too.” – John Lods, CEO
Jones has nearly 20 years experience working in the marketing, advertising and media industry with major holding groups, ad-tech companies and in-house brands. He served as Chief Marketing Officer for independent ad-tech solutions provider Sizmek before its sale to Amazon in 2019. Most recently, he was Chief Communications Officer for IPG Mediabrands a unit of Interpublic Group. During his career he’s also spent time with Havas Media, MDC Media Partners, Univision and ESPN.