Experienced agency leader, Marian, Leonard, will accelerate scale, focus on people, and manage explosive growth for Dallas-based media agency, Arm Candy.
Arm Candy announced today the appointment of Marian Leonard as Managing Director. Leonard is an industry veteran bringing over 20 years of experience to Arm Candy. Previously, she was EVP of Ansira Partners, Inc. and COO at Square One Advertising, Inc., a Dallas-based advertising agency. Leonard has managed teams across a variety of disciplines and industries, working on iconic brands such as Keurig Dr. Pepper, Shell Oil, Dallas Cowboys, Pizza Hut, Miller-Coors, Burger King, and Crayola.
Arm Candy CEO and founder John Lods is thrilled with this key addition to the team. “Marian is the ultimate professional and a foundational addition to AC. With triple-digit growth in the last 12 months, Marian brings an immense amount of experience to help us successfully manage our growth, while delivering on our goal of being a people-first agency. She will be instrumental in ensuring Arm Candy offers great value back to the team that enables us to be successful,” said Lods in a statement.
Leonard will be responsible for operational excellence, ensuring the best people, processes and management systems are in place to facilitate healthy growth and scale of the business. The appointment is a key move in delivering Lods’ commitment to making Arm Candy a people-first media agency leader in the U.S.
“I am excited to help lead such a dedicated, passionate team of media experts,” said Leonard. “Arm Candy’s obsession with taking care of their people while driving client growth and a dedicated focus on media is a clear advantage in the industry. Arm Candy’s differentiated approach to media data with “Parnell”, workflow management and client strategy has us poised for tremendous growth in the coming years.”
About Arm Candy
Arm Candy is a media intelligence agency blending the experience and leadership of media agency executives with the innovation and spirit of technology and data savants to deliver smarter, more effective campaigns. In an industry struggling with trust and transparency challenges, our mission is to create engagements that are equitable for all parties involved and that ‘we win, when our client’s win’ mentality has been the catalyst for our extraordinary growth. Arm Candy’s goal (and our name) is to serve as an extension of our clients teams. Whether it is working in partnership with other agencies or with brands directly…our mission is to make them look good.