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Arm Candy Names Agency Veteran As Managing Director

Experienced agency leader, Marian, Leonard, will accelerate scale, focus on people, and manage explosive growth for Dallas-based media agency, Arm Candy. 

Arm Candy announced today the appointment of Marian Leonard as Managing Director. Leonard is an industry veteran bringing over 20 years of experience to Arm Candy. Previously, she was EVP of Ansira Partners, Inc. and COO at Square One Advertising, Inc., a Dallas-based advertising agency.  Leonard has managed teams across a variety of disciplines and industries, working on iconic brands such as Keurig Dr. Pepper, Shell Oil, Dallas Cowboys, Pizza Hut, Miller-Coors, Burger King, and Crayola.

Arm Candy CEO and founder John Lods is thrilled with this key addition to the team. “Marian is the ultimate professional and a foundational addition to AC. With triple-digit growth in the last 12 months, Marian brings an immense amount of experience to help us successfully manage our growth, while delivering on our goal of being a people-first agency. She will be instrumental in ensuring Arm Candy offers great value back to the team that enables us to be successful,” said Lods in a statement. 

Leonard will be responsible for operational excellence, ensuring the best people, processes and management systems are in place to facilitate healthy growth and scale of the business.  The appointment is a key move in delivering Lods’ commitment to making Arm Candy a people-first media agency leader in the U.S. 

“I am excited to help lead such a dedicated, passionate team of media experts,” said Leonard. “Arm Candy’s obsession with taking care of their people while driving client growth and a dedicated focus on media is a clear advantage in the industry. Arm Candy’s differentiated approach to media data with “Cyris”, workflow management and client strategy has us poised for tremendous growth in the coming years.”

About Arm Candy

Arm Candy is a media intelligence agency blending the experience and leadership of media agency executives with the innovation and spirit of technology and data savants to deliver smarter, more effective campaigns. In an industry struggling with trust and transparency challenges, our mission is to create engagements that are equitable for all parties involved and that ‘we win, when our client’s win’ mentality has been the catalyst for our extraordinary growth.  Arm Candy’s goal (and our name) is to serve as an extension of our clients teams. Whether it is working in partnership with other agencies or with brands directly…our mission is to make them look good.

Written by Team Arm Candy

A team with one purpose and one purpose only, to help you look good!

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  • “Arm Candy understands the importance of client service, partnerships, and delivering results.  They are instrumental to our team, seamlessly integrating and aligning with our priorities for business.  We continually see fresh thinking and creative solutions for our clients. ” —

    Sheila Lemon
    Citrus Advertising , CEO
  • Commerce House has found Arm Candy to be a very collaborative partner to the point that on the projects we work together on, it’s hard to tell where Commerce House ends, and Arm Candy begins. They are an extension of our own team, enabling us to deliver clients a seamless experience and excellent results. In addition, I appreciate that they combine the sophistication of a large firm with the intimacy and nimbleness of a boutique, mirroring our own approach to clients. I recommend them without hesitation.” —

    Mark Denesuk
    Commerce House, Chief Executive Officer
  • “With consumers taking more control of how and when they consume their media, the need for a partner who understands the constantly evolving media landscape is more vital than ever before. The Arm Candy team combines a strategic data driven approach that capitalizes on emerging media trends with an intimate understanding of our Brand’s business to provide the type of evaluation, planning and cost efficient buying needed to make an impact in today’s environment.” —

    Mike Lozito
    The Marketing Arm, Senior Vice President, Account Service
  • “As an early-stage company going through a high profile public launch, we had a lot on our plate, having Arm Candy there to operate as a seamless extension of our team and take on the heavy lifting of managing our paid media while driving awesome performance was a critical component to our success this year.” —

    Grant Cohen
    Fan Controlled Football, Co-Founder
  • “We’ve had a great experience so far working with Arm Candy. The teamwork has been seamless - from onboarding to campaign optimizations to efficiency, we’ve been able to streamline campaign strategy and effectiveness to help reach the client’s goals together. The team has been friendly, personable, and excellent to communicate with. They are quick to respond to client needs and follow up with succinct and smart recommendations that are easy to understand and well thought out. They truly feel like an extension of our team! Additionally, the client is seeing great results from the work and has a positive rapport with the team at large.” —

    Mary Mahoney
    Tierney, Media Supervisor
  • “From re-launching our pre-college brand to improving the performance of our current camps and experiences, working with Arm Candy has been nothing but a pleasure. They embody the true meaning of a partner – they are a results-driven and data driven – taking the time to understand our business, our strategic priorities and our goals. Arm Candy works hard to make sure that we stay on track towards achieving our targets, they not only meet expectations, but exceed them. We truly enjoy working with them!” —

    Stephanie Capello
    ESF Camps, Stephanie Capello
  • “Available, informed, committed; Arm Candy is a fantastic partner in the launch and growth of your brand” —

    Ed Castillo
    SymplBrush, CMO
  • “We partnered ArmCandy to expand our digital marketing footprint - a channel showing great promise in recent years. Arm Candy has been instrumental in refining our existing activities and expanding our exposure where it counts most. They serve as an extension of our team and I enjoy working with them on all our digital projects.” —

    Jannes De Jager
    Tru Diamonds, Digital Marketing Manager
  • “Arm Candy consistently brings us new revenue every month. They have a deep knowledge of media strategies and a diverse set of tactics to help us achieve our goals. They hold their work to a high standard of quality and care about the success of our business. If all that wasn't enough, they make the process fun.” —

    Jill Malone
    SpotSee, Director of Marketing
  • “Commerce House has worked with The Arm Candy team on four client projects, and they have exceeded our expectations at every turn. They bring a level of strategic ingenuity that is refreshing and rare. They are timely, reliable and good communicators, which is critical in such a fast paced business. And last but not least, they are a pleasure to work with personally, which makes the good days better and the tough days manageable. We have found a true partner in The Arm Candy.” —

    Ashley Watson
    Commerce House, Principal, Marketing
  • Whether you're a brand or an agency, John and the team at Arm Candy can provide you with breakthrough digital media strategies and planning, and the tactical effectiveness to ensure they are executed to perfection. I'd put them up against any of the big shops nationwide.” —

    Rob Howe
    Recreation Dallas, Managing Partner
  • “The Arm Candy team were just what we needed when bringing Hauntoween to consumers in Los Angeles. Its a delicate time for many and the last thing they want is to be "sold". We worked diligently with John and his team to craft a campaign that focused on the value in our offering rather than selling a product or service. The results blew away any expectations I internally had with what Hauntoween could be.” —

    Jasen Smith
    Experiential Supply, CEO
  • “Arm Candy are by far and away, the most incredible agency partner we have ever worked with. Their ability to drive scalable growth and performance across all our brands and product lines have made them an invaluable partner and their team members couldn’t be anymore fantastic!” —

    Kiley Kmiec
    Base4, Chief Marketing Officer
  • “Arm Candy is an integral part of our ability to help some of the top brands in the country effectively achieve their marketing objectives. Their responsiveness, strategy, insight, and execution enable our clients to stay on top of shifting consumer trends and deliver efficiency and scale for our ad buying efforts.” —

    Damon Gochneaur
    The Marketing Arm , Director of Media
  • “Arm Candy truly brings a strategic vision to their work. Always starting by analyzing the biggest challenge and then working smarter to achieve business outcomes. The team consistently makes cross-channel media more effective by looking at cross-channel exposure, minimizing waste, and measuring effectiveness both online and offline.” —

    Patrick Derdeyn
    Viant, Sr. Director of Sales