Arm Candy continues their winning streak at the Dallas Fort Worth Interactive Marketing Association (DFWIMA) Awards in 2022, having won multiple awards in 2021 and 2020. In partnership with Citrus Advertising, the team won their first Most Effective Direct Response campaign award for a recruiting campaign aimed at driving highly qualified auto technicians on behalf of client, Caliber Collision, the nation’s largest collision repair provider.
Similar to other industries, auto mechanic companies are struggling to retain and grow their workforce. Caliber Collision partnered with Arm Candy and Citrus Advertising to recruit auto technicians through a digital campaign supported by programmatic, social and search paid media executions. The team drove over 43,000 leads in over 60 markets—in under 6 months.
Arm Candy’s team was led by Director of Media, Molly Snyder and colleague Alyssa Holland, Ad Ops Supervisor. The Citrus team was led by Ashley Dillard, Director of Strategy & Client Services, and Emily White-Keating, Executive Director of Strategy.
This is perhaps one of the most intricate campaigns we have run to date—and it has truly been a full team effort. From strategy and planning to seamless execution and reporting, I could not be more proud of the work our team has done. This campaign, and these results, speak to the strong relationship and trust we have with both the Citrus and Caliber teams. I’m excited to see what we do next!
Molly Snyder, Director of Media
The best part of winning this award is taking time to celebrate the stellar work and accomplishments of our amazing team and partnership with Citrus. Achieving exponential growth across various complex campaigns has been such a rewarding experience and is a true testament to the talent on our team. Looking forward to the continued success and more big wins for our work on Caliber!
Alyssa Holland, Media Supervisor
Arm Candy is excited to start this award season off with a notable achievement alongside partners, Citrus Advertising and Caliber Collision. In addition to this team win, Arm Candy’s own, John Lods, has also recently been acknowledged as a finalist in EY’s 2022 Entrepreneur of the Year Awards. All this to say, this year is looking just as exciting as previous years and Arm Candy is once again poised for significant growth as it continues its pursuit of being its clients most valuable partner.