Media Investment Supervisor – Paid Search

About this role

If you’re a self-starter with lots of enthusiasm for devising innovative and integrated media solutions, you get energized by the notion of critical thinking, conceptualizing, and brainstorming with others, you have an entrepreneurial spirit and want to be a part of an agency start-up that is experiencing accelerated growth… then you’ve come to the right place. 

Our Media Investment Supervisors are highly-capable media professionals, with a few well-crafted skills looking to expand their capabilities. Being in-platform and managing the technical aspects of day-to-day campaign management excites them. They’re logistically savvy as they guide tag management and other media operation workflows to ensure campaigns are set up for success before launch. 

In addition, they work well with other parts of the media equation and are interested in providing strategic insight to help assist our Media Managers in the development of media plans that they’ll be in-turn, help to execute. 

Key Responsibilities

• Manage the implementation, execution, and optimization of digital advertising campaigns across multiple platforms. 
• Lead paid search strategy and execution across Google Ads, Microsoft Advertising, and emerging search platforms (Reddit Ads, Apple Search Ads, etc.) for our largest accounts.
• Own search account architecture decisions: campaign structure, match type strategy, audience layering, brand vs non-brand splits, and Performance Max / Demand Gen integration.
• Bid Strategy: Drive bid strategy across the portfolio (Maximize Conversions, tCPA, tROAS, Maximize Conversion Value, Portfolio Bid Strategies) with strong intuition for when smart bidding works and when it doesn’t.
• Collaborate with agency and client teams to develop strategic proposals that meet identified objectives. 
• Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments. 
• Manage a team of media investment associates, specialists, and managers.
• Onboard new hires in agency and industry best practices.
• Ongoing strategic media recommendations.
• Comfort leading client-facing calls and meetings.
• Host internal and external training

Qualifications

• Must be located in DFW or willing to relocate
• 5+ years of working experience in Paid Search. 
• Expert-level proficiency in Google Ads (Search, PMax, Shopping, Demand Gen) and Microsoft Advertising. Familiarity with Apple Search Ads, Reddit Ads, or other emerging search surfaces is a plus.
• Active Google Ads certifications (Search and Measurement at minimum).
• Outstanding analytical and project management skills. Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential. 
• Ability to work effectively with internal team members and external clients and other agency partners. 
• Ability to create accurate projections based on data analysis
• Ability to multitask and perform under pressure. 
• Proactive initiative — A team player who is accountable for delivering accurate, timely, and insightful reports, recommendations, and POVs. 
• Bachelor’s degree. Master’s degree is a plus. 
• Supervisory experience
• Experience running multi-million dollar media investments

Position Status

Salaried Exempt