CYRIS, Arm Candy’s proprietary media intelligence, has been named the winner of MarTech Breakthrough’s 2026 Performance Marketing Innovation Award.

Selected from more than 4,000 nominations submitted by advertising, sales and marketing technology companies around the world, the award recognizes standout innovation across the global MarTech industry.

CYRIS was built to help answer the business question behind every media investment:

If an advertiser invests X, what can they expect in Y?

By bringing together advertiser business data, Arm Candy investment data, historical performance and relevant external variables, CYRIS helps our teams evaluate complex scenarios and make more intelligent media decisions.

But technology alone did not make CYRIS possible.

This award belongs to the human intelligence behind it.

Since Arm Candy’s founding, our Intelligence, Management and Investment teams have worked together to build CYRIS’s data foundation, challenge its outputs and continually improve how it is applied. Their curiosity, expertise and commitment to quality are what turn complex information into useful intelligence.

AI can help process more information and accelerate analysis. People determine which questions are worth asking, which variables matter and how the findings should responsibly influence an advertiser’s investment.

We are incredibly proud to see CYRIS recognized alongside an impressive group of companies advancing the marketing technology industry. Thank you to MarTech Breakthrough for the honor, and congratulations to all of this year’s winners!

Most importantly, congratulations to the Arm Candy team whose intelligence, ambition and persistence made this breakthrough possible.