The best leaders don’t just build organizations. They build people.

From supporting our team at Arm Candy, to showing up relentlessly for her family, community, and everyone lucky enough to cross her path, Carla Heerji has a habit of giving 110% to others… often without asking for anything in return.

So it feels incredibly fitting to celebrate our Director of Human Resources, Carla Heerji, on becoming President of the AAF Dallas.

Whether she’s helping lift up the Dallas advertising community, supporting her husband’s entrepreneurial journey or making sure extra food finds the people who need it most, leadership has never been a role for Carla. It’s just who she is.

We’re grateful to have her at Arm Candy and excited to see the impact she’ll make across the Dallas advertising community in this new chapter.

Congratulations, Carla. Dallas advertising just gained a leader who genuinely cares about making people, teams, and our industry better.