The Arm Candy Approach
We build out a holistic strategy that will accomplish both the campaign goals as well as the brands business goals.
To provide insight into our planning process, we weigh potential media tactics against the following parameters to establish the plan’s identity. This allows us to develop a strategy most likely to achieve the business objectives we’ve set out to achieve.
- Business Objective, Goals and KPIs
- Conversion Type
- Conversion Value
- Data Analysis
- Messaging, Promotion, Creative
- Brand Recognition
Evaluating the Channel Mix
The next step in our process is vetting each channel against the business objective we’re trying to achieve. Our goal is to maximize the results of media dollars. By comparing ad efficiency and ad effectiveness by tactic, we can conceptualize and estimate the expected outcome of that tactic within the holistic media mix.
Our planning methodology allows us to determine the best channels, audiences, flighting schedules, messages, and all of the things that need to work together… that gives us the strongest likelihood of success.