Media Planning

The Arm Candy Approach

We build out a holistic strategy that will accomplish both the campaign goals as well as the brands business goals.

Planning Variables

Audience Profiling

Channel Mix

Media Strategy

Planning Variables

To provide insight into our planning process, we weigh potential media tactics against the following parameters to establish the plan’s identity. This allows us to develop a strategy most likely to achieve the business objectives we’ve set out to achieve

Business Objective, Goals and KPIs

Conversion Type

Conversion Value

Data Analysis


Messaging, Promotion, Creative

Brand Recognition


Audience Profiling

If you can think it we can target it.

Evaluating the Channel Mix

The next step in our process is vetting each channel against the business objective we’re trying to achieve. Our goal is to maximize the results of media dollars. By comparing ad efficiency and ad effectiveness by tactic, we can conceptualize and estimate the expected outcome of that tactic within the holistic media mix.

Our Strategy

Our planning methodology allows us to determine the best channels, audiences, flighting schedules, messages, and all of the things that need to work together… that gives us the strongest likelihood of success.

Let’s make magic happen.