Blog
Preparing for Prime Day
As businesses bounce back from COVID and everything the pandemic brought with it, discounted merchandise might not ...
Why Apple Search Belongs in Your App Install Media Plan
What are your mandatory channels when launching a conversion campaign?
We’re willing to bet your default plan ...
How Should Online Attribution Impact Your Media Mix?
The pandemic brought with it a number of new ways to do almost everything. I don’t know the last time I actually ...
Why You Should Stop Over-Targeting Your Campaigns
Advertising is all about setting and hitting targets
We set goals targeting annual growth, profitability, and ...
Arm Candy Earns Multiple Honors At 2021 DFWIMA Awards
Agency Takes Home Most Effective Integrated Marketing Campaign and Most Innovative Creative Content Awards
Arm ...
Why Amazon Advertising Is a ‘Must Have’ In your Commerce Media Mix
You have your product listings loaded in your Amazon marketplace. Now what? Getting a Sponsored Ad campaign up and ...
Reach More Prospective Customers with OTT
You’ve likely heard of streaming video, Connected TV, and OTT. You are also very likely to use them, too! But, ...
Why Amazon Is a Must for E-commerce Brands
If you’re playing the e-commerce game, you should probably start considering Amazon as a part of your winning ...
Arm Candy’s Own Wins ‘Media Sales Rep of The Year’
Coming off a strong Award season in 2020, winning the Most Effective Media Agency of the Year by the Drum, Best in ...
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