Blog
Our industry is constantly changing and deciphering the meaningful from the noise can feel like a full time job. Check out our latest news, insights and thought leadership pieces to get a sense of what we are paying attention to and what it means for our clients, the industry and you.
Walmart is ‘so far ahead,’ and Kroger is ‘a grade above’
Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising's high margins....
‘It’s a sleeping giant’: Why the retail media explosion has only just begun
View the original story on Business Insider written by...
Hitting the Refresh Button on Creative
One of the most popular questions we receive from clients is, ‘When should we refresh our campaign...
Arm Candy Wins Most Effective Direct Response Campaign at 2022 DFWIMA Awards
Arm Candy continues their winning streak at the Dallas Fort Worth Interactive Marketing...
7 Things to Know When Setting Up Amazon DSP Campaigns
The devil might wear Prada—but we bet she buys it on Amazon. In the last two years,...
Is Reddit a fit for your brand’s media strategy?
Whether or not you find yourself on Reddit, and you aren’t completely sure what it’s about, you’ve...
Are Weather-Triggered Ads Right for You?
When it comes to planning a campaign, most clients want to get the best bang for their buck. I...
Apple Didn’t Kill Attribution. Advertising Agencies Did.
You’ve heard the reports that the sky is falling and advertising is dead due to the death of...
Advertisers are pulling ads from war coverage, and it’s making it hard for publishers to monetize readership spikes
Even as interest in the news spikes, publishers are having trouble monetizing the increase as...
What the Floc? Google Targeting Explained
Marketers love cooking up new names and acronyms for technology. It’s no surprise that as Google...
Online Video vs. YouTube—A Pre-Roll Comparison
Some people wonder if all pre-roll video is ultimately the same. Spoiler alert… the answer is no....
Arm Candy Celebrates Third Anniversary!
2021 was a wild ride. Full of ups and downs and with too many meetings started by someone saying,...
3 AC Team Members Voted Finalists for 2021 AWM Awards
Many of Arm Candy’s own have been voted in by Dallas agency participants for awards by the...
How the smaller half of our Best Places to Work companies are attracting talent
Originally shared via The Dallas Business Journal On Oct....
Must-Knows While Navigating The Q4 DRTV Marketplace
Q4 is a wild time for any agency. Clients need results in Q4, and they often turn to—or turn up—...