When it comes to planning a campaign, most clients want to get the best bang for their buck. I mean, who doesn’t, really? There are multiple goals a client might want to achieve at any given time—and at Arm Candy, we have perfected the art of executing campaigns that...
You’ve heard the reports that the sky is falling and advertising is dead due to the death of cookies and iOS 14 updates. And to some degree, that is accurate in terms of marketing attribution. But, any agency blaming poor performance on recent privacy updates is...
