Finding the Right Dance Partner for Ad Tech

Finding the Right Dance Partner for Ad Tech

Here at Arm Candy, our goal is to meet with as many tech partners as possible. It is part of our job to be experts in the digital media industry, and the industry changes constantly. Evaluating partners and vetting out promises or guarantees on performance is a...
How to Vacay the Right Way

How to Vacay the Right Way

I’m going to ask you a cringey question: when was the last time you went on vacation without checking your work email or messages? Have you ever done that? Or, do you enjoy most of vacation, but work 12-14 hour days catching up on return? Up until I worked at Arm...
Why Last-Click Attribution Should Be a Last Resort

Why Last-Click Attribution Should Be a Last Resort

Have you ever had an argument with a friend over sports? You know, the one where someone explains how LeBron wouldn’t have won the 2016 NBA Finals if Kyrie Irving didn’t make the go ahead 3-point shot in Game 7? It’s a very odd take, especially when you consider...