Q3-Q4 2020 Landscape

Q3-Q4 2020 Landscape

The last quarters of the year, Q4 in particular, always presents specific caveats when considering budgets and channels for a media plan, as advertisers of all industries ramp up media spends with the holiday season. 2020 is a unique year, as we have additional...
How to Choose the Right DSP for Your Company

How to Choose the Right DSP for Your Company

Picture this: You’re an experienced programmatic media planner, who also is comfortable executing social campaigns in-platform. You know the ins and outs of Facebook. You crush it on a search campaign. But, your company is still outsourcing all programmatic media buys...