Arm Candy’s fourth year came to a close last week. Each year seems to pass faster and get better: we have more team members, longer and stronger client relationships, and we get a little wiser. This was another year of growth for us, but unlike years past, which have...
“The integration with Funnel has allowed us to seamlessly complete our tech stack that supports client-facing reporting, and our proprietary media planning technology.” – Alysia Ehle, VP Media Management at Arm Candy Key results: With Funnel, Arm Candy saves 12...
Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising’s high margins. A number of retailers are getting buzz as advertisers try to diversify their spending beyond Amazon. Insider asked more than a dozen advertisers which retailers they...
Google has recently started automatically switching certain Google Ads campaigns from a last-click attribution model to data-driven attribution. Advertisers have the option of opting out of this switch, but with data-driven attribution becoming the default, questions...
Shop Talk is a blog series exploring advertising industry news and trends. They are casual yet informative, diving into the latest relevant topics for fellow industry professionals.A conversation with Arm Candy team leads, Alysia Ehle and David Mahaffey, about data...
