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Our industry is constantly changing and deciphering the meaningful from the noise can feel like a full time job.  Check out our latest news, insights and thought leadership pieces to get a sense of what we are paying attention to and what it means for our clients, the industry and you.

Big retailers like Walmart and CVS are trying to take on Amazon in e-commerce ads. Here’s why their efforts may not work.

View the original story on Business Insider written by Lauren Johnson  Retailers have big ambitions to cash in on advertising —…

How pharmacies and retailers like Walmart, Kroger, and Rite Aid could benefit from the vaccination push

View the original story on Business Insider written by Tanya Dua. Pharmacies and retailers helping administer coronavirus vaccines could see a…

The Agency Of The Future Is A Client Profit Center

Originally shared here by MediaPost. As the pandemic and its effects continue to reshape every corner of our…

14 ad buyers that control billions in spending named the media companies and platforms that are winning as advertising comes back

Walmart is trying to build a big ad business, but some agencies that control a big chunk of the $17 billion market worry they’re getting pushed out

Always Innovating: A Conversation with Arm Candy’s Founder and CEO, John Lods

Ad insiders say retailers like Walmart, CVS, and Instacart are starting to chip away at Amazon’s advertising stronghold in the pandemic

‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers

Arm Candy Wins Campaign Of The Year At DFWIMA Awards

Arm Candy Named an NTX Inno 2020 Fire Award Winner

Foursquare and Arm Candy Bring Location Solutions to Clients

Advertising execs break down why TikTok, Amazon, and TV networks will be the biggest winners of the growing Facebook boycott

‘Live with low-level fear’: U.S. ad agencies and immigration lawyers say visa suspension ‘unnerving’ international talent

Arm Candy Wins “Most Effective Media Agency” at The Drum Awards

Deep Dive: The Right Media-Mix With Arm Candy

Getting the Most ROI From CTV: Q&A with Arm Candy CEO John Lods

Arm Candy Shortlisted in ‘Most Effective Media Agency’ Category at The Drum’s Digital Advertising Awards

‘A big part of this is social responsibility’: How a Texas ad agency is returning to the office