Google has bet on artificial intelligence to increase the performance of ad campaigns and restore ad revenues, after Apple’s privacy update made it difficult to target consumers online. One of its most important products is its two-year-old tool called...
“The integration with Funnel has allowed us to seamlessly complete our tech stack that supports client-facing reporting, and our proprietary media planning technology.” – Alysia Ehle, VP Media Management at Arm Candy Key results: With Funnel, Arm Candy saves 12...
Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising’s high margins. A number of retailers are getting buzz as advertisers try to diversify their spending beyond Amazon. Insider asked more than a dozen advertisers which retailers they...
The combined supermarket chains’ ad networks for marketers could benefit from increased reach and consumer data. The proposed merger of Kroger Co. and Albertsons Cos. would reshape the U.S. supermarket industry by combining its two...
The regional business leaders honored in EY’s 2022 Entrepreneur Of The Year program used ingenuity and tenacity to fill market gaps. Entrepreneurs find purpose in solving problems and identifying cracks in the market where processes can be improved and innovations...
Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising’s high margins. A number of retailers are getting buzz as advertisers try to diversify their spending beyond Amazon. Insider asked more than a dozen advertisers which retailers...
