Advertiser’s Guide to COVID-19

Advertiser’s Guide to COVID-19

As COVID-19 continues to impact our daily lives, it’s important to understand the effects the pandemic is having on advertising. While some companies may find it economic to shut off ad spending, data from the 2008 recession as well as recent campaign data reflects an...
TV Guide to Advertising

TV Guide to Advertising

Is TV advertising right for your brand? It’s a question we can help you answer! At Arm Candy, we craft intelligent media plans by asking the right questions before making a media recommendation. Understanding your business and what a successful campaign would look...