In the ever-evolving landscape of digital marketing, influencers have emerged as a force to be reckoned with. Their ability to connect with audiences on a personal level has made influencers a sought-after tool for brands looking to expand their reach and drive...
A year and some change ago, crypto companies spent $39 million dollars to have A-Listers like Matt Damon and Larry David promote their products during the big game. A year and some change has passed and crypto has seen better days. Those who touted it as a sure...
Independence really matters, and agency independence matters to Chief Marketing Officers (CMOs). There is a long history of independence celebrated in the United States: “Pursuing independence was dangerous. Defying the most powerful empire in the world meant...
What is your favorite app to stream video content? My personal favorite is Paramount+ because of my addictions to MTV’s The Challenge and Yellowstone. But quite frankly, it could change by the quarter given that, from a consumer perspective, it’s a pretty...
