Should You Believe Your Foot Traffic Campaign Metrics?

Should You Believe Your Foot Traffic Campaign Metrics?

In our opinion—maybe. But we caution you to be skeptical. We understand that having offline attribution for your media is desirable. It’s important to know how your media is impacting your business—especially if the majority of your brand’s business transactions are...
Deep Dive: The Right Media-Mix With Arm Candy

Deep Dive: The Right Media-Mix With Arm Candy

On today’s Deep Dive with Oyster, we’ll be discussing best practices, tips, and insights on how brands can identify the right media -mix, COVID-19, and the future of media with John Lods, Founder & CEO of Arm Candy, an agency with $40M+ in annual spend that...