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14 ad buyers that control billions in spending named the media companies and platforms that are winning as advertising comes back

14 ad buyers that control billions in spending named the media companies and platforms that are winning as advertising comes back

by Team Arm Candy | Nov 16, 2020 | News

View the original story on Business Insider and MSN written by Lauren Johnson. 2020 has been a tough year for the advertising industry as marketers grapple with an economic downturn and new consumer habits like the rise of e-commerce and streaming TV.Business Insider...
14 ad buyers that control billions in spending named the media companies and platforms that are winning as advertising comes back

Walmart is trying to build a big ad business, but some agencies that control a big chunk of the $17 billion market worry they’re getting pushed out

by Team Arm Candy | Nov 2, 2020 | News

View the original story here on Business Insider written by Lauren Johnson. Walmart is ramping up its advertising business by partnering with a handful of adtech firms that help marketers buy and manage ads.Some small e-commerce agencies say that Walmart is pushing...

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