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Insights

Blog

Our industry is constantly changing and deciphering the meaningful from the noise can feel like a full time job.  Check out our latest news, insights and thought leadership pieces to get a sense of what we are paying attention to and what it means for our clients, the industry and you.


Q3-Q4 2020 Landscape

The last quarters of the year, Q4 in particular, always presents specific caveats when considering budgets and channels for…

How to Choose the Right DSP for Your Company

Picture this: You’re an experienced programmatic media planner, who also is comfortable executing social campaigns in-platform. You know…

Should You Believe Your Foot Traffic Campaign Metrics?

In our opinion—maybe. But we caution you to be skeptical. We understand that having offline attribution for your…

Build Your Brand with First Party Data

Advertiser’s Guide to COVID-19

TV Guide to Advertising