Gone are the days of skipping through 5-second ads to get to your favorite vlogs, how-to’s, and AGT Golden Buzzer compilations. These days, opening YouTube on nearly any device will prompt back-to-back unskippable 15-second ads… or worse — straight to a 30. I can’t...
Welcome to the Meta Learning Phase, a pivotal period in your Meta campaign’s life where the intricate interplay of platform learning can elevate campaign results. In this phase, the Meta Ads Delivery System meticulously hones its understanding of the target audience,...
Gone are the days of third-party audiences being the heart of a media strategy. Every DSP and media platform will tell you not to fear the disappearance of the cookie. That’s because they know the truth—that we have only gone from a cookie jar to an individually...
In the ever-evolving media, marketing, and advertising industry, it’s essential to stay on top of emerging trends and unique advertising opportunities. With this in mind, you may consider incorporating TikTok advertising into your next media plan. The platform...
In the agency world, we strive to have as many tools in our tool belt as we can! It is our goal to have all the best resources to serve our clients in every way we can, and be the experts in the digital media industry. Part of being able to serve our clients in...
If you’ve spent any time in the healthcare marketing space over the last year, you’ve likely heard the rumblings of frustration, and even confusion, from your peers regarding HIPAA and online tracking. You may have even felt panic after learning of the lawsuits...
