In an era of “second-screening” and skippable digital ads, capturing a consumer’s undivided attention is the ultimate marketing challenge. Between social media feeds and streaming platforms, messages often get lost in the shuffle. However, there is...
We’ve all been there: the media plan is solid, the creative is high-impact, and the landing pages look beautiful – yet the reporting is a complete mess. At Arm Candy, we’ve realized the problem isn’t usually the “tracking” itself; it’s the...
The influencer marketing landscape has officially moved past its “bigger is better” phase. As we enter 2026, the strategy of chasing massive follower counts is being replaced by a more surgical, data-driven approach. Today, influencer marketing is a core...
The original case study published by MikMak can be found here. 60, Minutes saved per week with Insights API 10.7%, Decrease in Cost per Purchase Intent Click YoY with Insights API BackgroundGarrison Brothers and their media agency, Arm Candy, had partnered with MikMak...
Is your media mix feeling a little… quiet? If you’re still treating podcasts as a “lean-back” audio-only channel, you’re missing the biggest vibe shift in digital media. By 2027, podcast ads will account for over 40% of all digital audio advertising....
The Three Pillars of E-Commerce Performance The e-commerce marketing landscape is growing more competitive daily: Customer acquisition costs (CACs) are rising, privacy updates have made audience targeting more complex, and consumer attention is quite limited across...
