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Insights

Blog

Our industry is constantly changing and deciphering the meaningful from the noise can feel like a full time job. Check out our latest news, insights and thought leadership pieces to get a sense of what we are paying attention to and what it means for our clients, the industry and you.

Death by Over-segmentation

Advertising agencies LOVE building audiences. We love doing it here at Arm Candy too, as it lets us…

5 Bold Predictions About the Future Of Advertising

Advertising changes on a seemingly daily basis—it’s one of the reasons we love it! There is always something…

Hitting the Refresh Button on Creative

One of the most popular questions we receive from clients is, ‘When should we refresh our campaign creative?’…

7 Things to Know When Setting Up Amazon DSP Campaigns

Is Reddit a fit for your brand’s media strategy?

Are Weather-Triggered Ads Right for You?

Apple Didn’t Kill Attribution. Advertising Agencies Did.

What the Floc? Google Targeting Explained

Online Video vs. YouTube—A Pre-Roll Comparison

Must-Knows While Navigating The Q4 DRTV Marketplace

How To Determine the Media Budget That’s Right For Your D2C Brand

How to Design Web Pages That Convert

Preparing for Prime Day

Why Apple Search Belongs in Your App Install Media Plan

How Should Online Attribution Impact Your Media Mix?

Why You Should Stop Over-Targeting Your Campaigns

Why Amazon Advertising Is a ‘Must Have’ In your Commerce Media Mix

Reach More Prospective Customers with OTT

Why Amazon Is a Must for E-commerce Brands

How Apple’s iOS 14 Update Will Impact Your Facebook Campaigns

The Cookie is Crumbling…And That is Okay

Facebook Attribution Window Shortens To 7-Days Beginning Oct. 12

TikTok To Add 25,000 Jobs In US; Why Brands Should Act Now

Should you get access to Hulu’s new ads manager?

Q3-Q4 2020 Landscape

How to Choose the Right DSP for Your Company

Should You Believe Your Foot Traffic Campaign Metrics?

Build Your Brand with First Party Data

Advertiser’s Guide to COVID-19

TV Guide to Advertising