We’ve all been there: the media plan is solid, the creative is high-impact, and the landing pages look beautiful – yet the reporting is a complete mess. At Arm Candy, we’ve realized the problem isn’t usually the “tracking” itself; it’s the...
The influencer marketing landscape has officially moved past its “bigger is better” phase. As we enter 2026, the strategy of chasing massive follower counts is being replaced by a more surgical, data-driven approach. Today, influencer marketing is a core...
The original case study published by MikMak can be found here. 60, Minutes saved per week with Insights API 10.7%, Decrease in Cost per Purchase Intent Click YoY with Insights API BackgroundGarrison Brothers and their media agency, Arm Candy, had partnered with MikMak...
Is your media mix feeling a little… quiet? If you’re still treating podcasts as a “lean-back” audio-only channel, you’re missing the biggest vibe shift in digital media. By 2027, podcast ads will account for over 40% of all digital audio advertising....
The Three Pillars of E-Commerce Performance The e-commerce marketing landscape is growing more competitive daily: Customer acquisition costs (CACs) are rising, privacy updates have made audience targeting more complex, and consumer attention is quite limited across...
From Button Pusher to Architect The days of spending forty hours a week manually adjusting bids by pennies and combing through Search Query Reports until your eyes cross are finally behind us (and let’s be honest, nobody misses that part). In the current search...
