Planning and managing B2B investments can be intimidating if you have only ever experienced B2C organizations. While the scale and audiences might differ, the strategies at their core remain the same. B2B Considerations While ultimately there are many...
Everyone’s Doing It So You Should Too, Right? Every year there seems to be a bright and shiny new product everyone hopes will be the thing that helps us deliver on performance better ever before. Last year, it was Performance Max, an AI-powered campaign out of Google....
Full transparency: I’m an Android user. I’m the annoying dot in the group chat that messes things up for everyone. So, this blog might have a hint of bias in it because I, unlike Apple, am fully transparent. What do I mean by that? Apple secretly (maybe...
Shop Talk is a blog series exploring advertising industry news and trends. They are casual yet informative, diving into the latest relevant topics for fellow industry professionals. A conversation with Arm Candy team leads, Alysia Ehle and David Mahaffey, about...
I have been working in digital media long enough that I cannot help but roll my eyes when I hear the word ‘algorithm’ in an ad tech pitch. So, I’m going to go ahead and apologize for this blog post in advance, because it’s actually all about algorithms. Arm Candy has...
In the ever-evolving landscape of digital marketing, influencers have emerged as a force to be reckoned with. Their ability to connect with audiences on a personal level has made influencers a sought-after tool for brands looking to expand their reach and drive...
